Sway is a news and opinion service designed to objectively explore the issues gripping society.
Bringing together news and opinion from every side of the argument. We pose a question, then grab the stories from left to right, letting you quickly understand the issues affecting you everyday.
We live in a monoculture where our world views tend to be driven by the same media sources
and the same set of friends and colleagues on social media who all share our point of view.
It’s a ‘filter bubble’ that reduces exposure to new ideas and stops us from having a healthy and
The purpose of the Sway app is to get a deeper and broader understanding of the world and
ourselves by being exposed to a wider range of opinions, facts and ideas from diverse, independent and, to avoid bias, initially unidentified sources.
We’re launching Sway in time for the UK election, focusing on key questions on policy and
We want to democratise news and opinion, empowering mainstream audiences to make
better and more informed decisions; helping to impact the decisions and policies made by
governments in the UK and around the world.
We believe that democracy can only truly thrive if we are all given the opportunity to read a
balanced and informed spread of opinion, argument, and fact.