Nice App But... May I suggest that if you are making it available in more than countries than the US that you expand the products. I'm in GB and for many products this app is useless as they're not in your database!
A lot of reviewers are complaining that the app couldn't find the product they were scanning... There's a reason for this. It only finds companies that ARE cruelty-free. If the app did not find the company of the product that you scanned, it is because that company tests on animals. Their website might say they don't, but check for the loophole that says "unless authorities required it for human safety or regulatory purposes" or something similar. When they have stated that loophole, it means they still test on animals. I thought l'oreal was cruelty-free, but it didn't show up when I scanned my shampoo. I went to their website and found out they have the loophole stated in their animal testing statement. I learned something today, and I'll be looking for a different brand of shampoo and deodorant.
Melissa I would have given 5 stats because this is an extremely useful tool; however, unlike it's downloadable lists, this list does not indicate when these brands are owned by parent companies that are not cruelty free (e.g. Burt's bees is now owned by clorox).
3 star It's good but with the list or companies, it would be easier to use if the app had the logo of each company next to the name so you could recognise them more. Rather than just depending on the title.
Doesn't work Scanned two common items: Chap Stick and Aveeno, it said it couldn't find the items. Use Cruelty Cutter instead!
Not very helpful It offers no localisation for me in the UK. Where are Superdrug and M&S in the list? It does not mention that Body Shop is owned by a cosmetics company that tests on animals. The search feature is useless.
Updated company images and data.