THE ICONIC – Fashion Shopping

3.9
21.9K reviews
Content rating
Everyone
1M+
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Everyone
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About this app

Seamless shopping, at your fingertips. With 300,000+ products across women’s, men’s and kids’ fashion, footwear, accessories, beauty, sportswear, kidswear and homewares, THE ICONIC app is your one-stop fashion and lifestyle destination. Shop thousands of leading brands, from global names like Nike, adidas and Levi’s to local favourites like CAMILLA AND MARC, Bassike, St. Agni and Christopher Esber, with FAST shipping, FREE returns and 3-hour delivery in Sydney. Plus, you’ll also unlock personalised offers, curated edits, wishlist alerts and other special features — only on the app.

THE HOME OF FASHION AND LIFESTYLE
Explore the brands you love, discover what’s new, and shop it all with ease in the app. Enjoy new arrivals and shopping inspiration in one feed, along with personalised offers, seamless checkout, real-time order tracking and more — all at your fingertips.

THOUSANDS OF BRANDS, ALL IN ONE PLACE
From global names to local favourites, shop an unmatched range of women’s, men’s and kids’ fashion, along with sport, beauty and lifestyle brands. Discover luxury designers, cult-loved labels, emerging names and more.

TAILORED FOR YOU
Unlock personalised offers, loyalty exclusives, app-only deals and more on the ‘For You’ page — all chosen just for you. Plus, explore the brands you love, the styles you’ve been eyeing and the trends worth knowing with curated edits, tailored to your taste. 

FAMOUS FOR FAST
Need it sooner? We’ve got you. More than half of our orders arrive within 48 hours, with easy order and returns tracking in the app every step of the way.

YOUR LOYALTY, REWARDED
Your perks, in one place. Earn ICONS on every order and watch your Status Level climb in the dashboard. From your progress to your rewards, everything is easy to track so you can see what’s unlocked and what’s coming next.

WISHLIST ALERTS
Never lose the perfect find again. Turn on push notifications to get notified when your saved favourites drop in price or come back in stock. It’s the easiest way to stay in the loop on the pieces you’ve been eyeing — and add them to bag when the moment is right.
Updated on
May 4, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Financial info
This app may collect these data types
Personal info, Financial info and 3 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.9
21.4K reviews
Sophie H
March 18, 2026
Long time ICONIC user. I recently found out the “in stock” wishlist filter has been changed to show whether an item is in stock in any size, rather than in my selected size. This makes the feature useless, as my wishlist shows the same number of items whether I use the filter or not. If an item was completely out of stock, it would no longer appear in the first place. Please change it back so I can see whether a size 6 dress is actually in stock, not whether every other size is.
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Bec
April 6, 2026
Super frustrated - keep encountering errors when checking out. Have logged out and back in, redownloaded and and ensured account is verified. Appears to be some sort of bug - please resolve this as the Iconic is generally my go to and super easy to use/quick/great interface. I just want to buy my new shoes 😭 Edit to say the issue is for all payment types - card, GPay, PayPal etc.
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EM KR
March 26, 2026
Fix it why is this so slow doesn't show pictures what is going on with this app I can't use it for about a month now. MY favourite website how ever recently started to crash for no reason a lot. Hopefully it's fixed now since I installed an update. No didn't fixed also when trying to upload return label I have to restart the phone for it to work very annoying.
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What’s new

Enhancements, bug fixes and performance improvements to keep your app experience running smoothly.

Questions? Comments? We love hearing from you - share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
Content rating
Everyone
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App support

About the developer
INTERNET SERVICES AUSTRALIA 1 PTY LIMITED
mobile@theiconic.com.au
Level 18, Tower Two, International Towers 200 Barangaroo Avenue Barangaroo NSW 2000 Australia
+61 2 8279 6606

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