Brand Management 2018

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Brand Management 2018 se zaměří na ožehavé téma „post-faktické“ doby a jejího dopadu na marketing a budování značek. Mediální prostor plný blábolů i zjevných lží nahlodává všeobecnou víru v rozhodování založené na faktech. Když lidé nevěří tomu, co tvrdí média, proč by měli věřit tomu, co komunikuje vaše značka?

Značky jsou přitom založené na důvěře. Jak si ji v těchto podmínkách udržet?
Brand Management 2018 will focus on the thorny topic of "post-facto" times and its impact on marketing and branding. The media space full of blabbering and obvious lies erodes the general belief in fact-based decision-making. When people do not believe what media claims, why should they believe what your brand is communicating?

Brands are based on trust. How do you keep it in these conditions?
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Additional Information

Updated
September 18, 2018
Size
7.0M
Installs
50+
Current Version
1.3
Requires Android
4.4 and up
Content Rating
Everyone
Interactive Elements
Users Interact
Permissions
Offered By
Blue Events, s.r.o.
Developer
Praha 9, Vysokovská č.p. 1336, PSČ 19300
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