Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. Whether it’s fandoms or philosophy, fashion or felines, Tumblr is where your interests connect you with your people.

EXPRESS YOURSELF
— Post photos, GIFs, text, videos, live videos, audio, anything.
— Make your own GIFs. Cover them in stickers and text, if you like.

BE YOURSELF
— Look however you want. Customize your Tumblr’s colors, fonts, layout, everything.
— Follow whatever topics you’re interested in. Find new ones you didn’t even know existed.

CONNECT WITH YOUR PEOPLE
— Join millions of people in millions of communities across millions of #tags.
— See something you love? Reblog it to your Tumblr and start a conversation.
— Start a private conversation with your friends in messaging.
— Or just follow, if you’re feeling shy. No big deal.

Live streaming of sporting events on Tumblr in the United States features Nielsen’s proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings. Please see www.nielsen.com/digitalprivacy for more information. US users may also visit Settings in the app to opt out of Nielsen measurement.