JCDecaux Transport has just launched their first ever interactive indoor treasure hunt with Madame Tussauds Hong Kong using Bluetooth Low Energy (BLE) Beacons and Augmented Reality (AR) technologies. By using the ‘Connect on the Go’ app, you will have indoor Wayfinding services in the Central and Hong Kong MTR Stations. You will also be able to take virtual selfies with your favorite celebrities!
***How does it work? ***
During the campaign period of Connect on the go, open this app and select a Madame Tussauds celebrity while you are at the Central MTR and/or Hong Kong MTR Station. You will be guided to a checkpoint and prompted to scan an icon with your camera. A photo frame with the celebrity will then appear: Take a selfie with the celebrity! Your picture will be added to your "Connect on the go" collection. You could take photo with up to 4 different celebrities per week. When all 4 photos have been collected in a particular week, you will have a chance to win a prize. The Connect on the go : Madame Tussauds campaign will last for 8 weeks. If all photos (total 32) during the campaign period have been collected, you will have a chance to win grand prize. Prizes are available while stocks last!
***About this App***
The Connect on the go : Madame Tussauds app uses iBeacon indoor positioning and location services while the user is within the Central/Hong Kong MTR stations to provide Indoor Way finding services. Bluetooth must be enabled in order to locate the user within the venue and to send them a push notification when they are near a checkpoint. Camera authorization is required to scan icons and to take the selfies. Battery consumption will increase while using this app, as the app is using location services and Bluetooth.