America’s oldest fishing town—Gloucester, MA—is a deep place, sown with stories, family connections, and seafaring traditions. WALKING CINEMA: POSTS FROM GLOUCESTER is a smartphone app that uses GPS, documentary video, augmented reality and on-site installations to reveal Gloucester’s history and character along it’s new 1.2 mile Harborwalk.
"An intimate view of the harborfront, giving access to the town’s history — and the water itself — without disturbing the working port, or cutesifying it." - New York Times
Winner: 2013 Gold Muse Award for Best Mobile Production by the American Alliance of Museums.
The tour is designed for families, locals, and all types of travelers to Gloucester. We have found that kids as young as 8 years old enjoy doing WALKING CINEMA with their parents and friends as it feels more like a treasure hunt than history. You can also enjoy the app as a virtual immersion in Gloucester from your armchair.
Walking Cinema is a format developed by the multi-platform production company, Walking Cinema (www.walkingcinema.org), and is designed to give audiences a first-person, hands-on experience of history and local culture. Cambridge7 Associates crafted the path and signage for the Harborwalk to support this form of digital and cinematic interpretation.
The postcards become a mechanism for a local artist to uncover the peculiar character, traditions, and challenges her town has faced. They also become a means for you to immerse yourself in the city's history. Using your phone's camera, you are challenged to create 7 augmented reality postcards that mash up your photo with local traditions: carrying the patron saint around town during "fiesta", spotting the legendary "Sea Serpent of Gloucester", and rowing 1000 miles through a storm.
THE VIDEOS AND INSTALLATIONS
POSTS FROM GLOUCESTER guides you from site to site through short, highly-produced videos audiences can watch on smartphones or online at ghwalk.org. In addition, along the Harborwalk are various hands-on installations—a Gloucester rowboat, a photo gallery guessing game, a mysterious fisherman’s shack—that combine with the hand-held video to immerse audiences deeper in the Gloucester experience.