We are Wasla, an Arabic word meaning the connection between two places, or a tool in the Arabic language to give a smooth platform to the beginning of heavy sounds. We are a team of Arabs and Arabists, introverts and extroverts, mad men and suits, lovers and givers that have connected together from across the world to bring a tangible alternative image and weight to the cultural produce of the Arab world.
Tired of the same image of yesterday’s palaces turning into rubble to the tune of fear and confusion, tired of the identity of ignorance and arrogance, tired too of the pastime of creative mediocrity, we are on a mission to provide an alternative, to celebrate the timeless connection of the Arab past with its present, its mother-tongue with its youth, and its talent with its audience – for Arabs, and for the world.
Our turning point, the centre of our momentum, the nuqta of our short story, is the Wasla music festival. We have brought together some of the region’s most eminent celebrations of alternative Arabism to share in our vision, including established talents and rising stars from across the Arab world. Those who have been listening to the rest of the world’s noise, will witness the world’s first Arab alternative music festival.
As a team, we will manifest our journey to connect the dots, spread our message to audiences worldwide, and celebrate the redefinition of what it means to hail from this part of the universe. Through events, talks, publications, feeds and festivals of all art forms and platforms, we will become the forum to see and showcase the Arab cultural alternative, the pins that keep the tent grounded through the winds of change, and the energy powering the music under the bridges.
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