The project is located north of Baia Formosa, the easternmost town in the Brazilian state of Rio Grande do Norte located in the northeastern region of the country. Rio Grande do Norte occupies the northeastern most tip of the South American continent. Because of its geographic position, the state has a strategic importance, being the closest location to Europe across the Atlantic Ocean. The state capital and its largest city is Natal, located one hour north from Baia Formosa. Natal is considered to be one of the fastest growing cities in the country. The investment site covering an area of 2.571 ha is located between two state capitals of the Northeast region – Natal, state of Rio Grande do Norte (95 km) and João Pessoa, state of Paraíba (120 km). The new airport, 99 km from Baía Formosa, is supposed to become in the nearest future a strategic airline hub in Brazil. A strong incentive for its development is the recent decrease of the tax for aviation fuel from 17% to 12%, and for international flights to 9%, 0% for charters – lowest rate in Brazil. The basic concept of use and occupation of the area suggested for the ECO ESTRELA Project is entirely integrated with nature, aimed at a harmonious coexistence of real estate, sports and leisure equipment with natural features of relevant environmental interest that shall be protected on the investment site. The concept for the investment is based on the development of a range of sustainable tourist activities kept in harmony with local nature and following all criteria and occupation indexes established in the relevant environmental legislation. The ECO ESTRELA Project is expected to host areas destined for resorts, hotels, INNS, technological centers, commerce and services, horse riding center, Projeto Tamar Center (Center for Turtle Research and Protection) as well as green areas and a golf course. The junction of natural beauty and an orderly occupation is aimed at the creation of a sustainable tourist destination focused on high standard local and international niche markets. The suggested occupation model respects public space through the creation of elements that will emphasize the landscape value and natural road system. Eco Estrela Project offers a magnificent natural setting for a coastal resort. The project embraces the sites’ character and positive qualities to give residents and visitors
a unique and varied experience. Restoration is key to the project as is enhancing the different landscapes that configure this beautiful property. Boutique hotels by the beach side, Golf Resort by the plantation side and natural restoration site by the salt marshes, establish the dialogue between lifestyle and sense of place. The project is filled with activities that recognize the wind, the sun and the sand, the organic geometry of a coconut grow and the rolling topography that contains them, the value of preservation and the great gift of giving back to the community. Eco Estrela Project is to become a thriving and diverse community that will offer the best of experiences to all who want to explore. A space for education, knowledge and investigation of the richness of the land and water, this research center will offer the community the possibility to bring back lost fish and better crops by also giving a hand to the growth of the area. The investment is supposed to become a world known reference through the implementation of several projects that will integrate tourism and ecology with sustainability and work, around its main attractions – nature, sports, tranquility and fresh air and unique climate offering over 300 sunny days per year. One of the mottos of the project is “Live and work in paradise”.