Investing on Autopilot
In just five minutes we'll use Nobel Prize-winning investing principles to build you a suitable, low-cost portfolio that's optimised to meet your financial goals.
£0 Account Minimums
Begin with as little or as much as you want. The earlier you start, the more your money grows.
Your Money, Automated
Contribute using direct debits, plus enjoy free dividend reinvesting and portfolio rebalancing. Without having to do a thing.
Socially Responsible Investing
Do well, both ethically and financially. Our SRI portfolio invests only in companies that prioritise low carbon emissions, cleantech innovation, and diversity.
Humans + Technology
Winner of 2017 and 2016 Webby Award for the world's best financial website because our platform is simple, intelligent and user-friendly. You never need to talk to a human, if you don't want to. But if you do, our real live money coaches are readily available by phone or email.
Low Fees, Full Transparency
Low-fee funds and smart technology to keep costs low, and we tell you our fees up front: 0.7% for accounts under £100,000; 0.5% for accounts over £100,000. We never charge trading, account transfer, or rebalancing fees. And we'll never hide the fees you pay.
Safety & Security
Over 75,000 clients trust us with more than £1.2 billion in assets. Your assets are held securely by a custodian and further protected by the FSCS. Wealthsimple is backed by The Power Financial Group, one of the world's leading financial companies.
Invest in Future You
Go ahead, become an investing genius! It'll take about five minutes.
Featured in the Press
• “Investors looking to open an investment account can now do so with just the swipe of a finger.” - The Globe and Mail
• “Wealthsimple aims to turn financial services on its head with a new low-cost approach to investing." - Financial Post
• “The investment service for young professionals aims to make investing simple and straightforward.” - CNBC
• “Arguably Wealthsimple's greatest strength is its variety of features” - Business Insider