A pack of much-loved, 1.5m tall fibreglass Snowdogs are taking over streets, iconic
buildings and open spaces in Cardiff this autumn as part of Snowdogs: Tails in
Wales — a public art trail that has been set up by Wild in Art in collaboration with
Penguin Random House to help raise vital funds for Tŷ Hafan, the only children’s
hospice in South Wales. How many of the individually decorated Snowdogs will you
The theme of the Snowdogs: Tails in Wales initiative was inspired by the animated
film THE SNOWMAN™AND THE SNOWDOG. This sequel to Raymond Briggs’
iconic picturebook and animation THE SNOWMAN™, tells the story of how a little
boy is comforted when the Snowman and Snowdog he builds mysteriously come to
life and take him on a magical adventure at a time when he is mourning the loss of
his pet dog.
Tŷ Hafan has been particularly drawn to the concepts of dealing with loss and
friendship in the story, with these themes reflected in the support offered at the
hospice in Sully and in communities across Wales.
All of the Snowdogs will be in place as part of the extraordinary public art trail
between September 16 th 2017 and November 26 th 2017, with friends, family and local
businesses being encouraged to get out in the open air and find them all using this
app and a special trail map.
After the event, each of the large Snowdog sculptures will be sold at auction to raise
funds for Tŷ Hafan — which needs £4 million every year to provide services to those
families that need them.
Kate Phipps, CEO of Tŷ Hafan, commented: “This is one of our most exciting
campaigns ever, as the Snowdogs trail will form part of everyday life for 10 weeks,
with the giant Snowdogs visible on the streets, parks, beaches and iconic buildings.
As well as raising money for children with life-limiting conditions, taking part in the
trail will encourage friends and families to spend time together, exploring their
favourite places around Cardiff and the Vale and rediscovering some of the area’s
At the hospice, one of our main goals is to enable families to make precious
memories that last a lifetime – and that’s what we believe the Snowdogs: Tails in
Wales trail will mean for families across south Wales, creating a shared experience
for the whole community.”
Download the app now to get involved in the Snowdogs: Tails in Wales event and
rediscover what makes Cardiff such a fantastic city!