You2 is a travel mobile application that enables users to book local and international trips, tours, and various travel packages. The latest product from OMT Group of Companies, You2 is a digital transformation that is born out of experience and necessity — a true testament to OMT Group's position as a pioneer and leader in the travel and tourism industry.
As part OMT Group's digitalisation process, You2 utilises blockchain technology to record all travel booking and transactions, ensuring a safe and transparent process for all users.
YOU2 Brand Story
You2 is a forward-looking and modern individual with an old soul — an amalgamation of the old and the new, the tried and the tested, the original and the innovative. It is the companion in your journeys, a partner in your plans, and a friend to your friends. It believes there is a whole world out there waiting for you to explore, and it wants to bring you across it to soak in all the new experiences. It is your buddy who will excitedly shout, "See You!", and the one you would say, "See You, Too!" back, again and again.
Visual Identity (The Logo)
You2's visual system is vibrant and forward-looking, reflecting a brand that can gather people from varied backgrounds and inspire conversations through the adventures, stories and experiences of others. All visual elements represented or accompanied with You2's communication should convey excitement and positivity throughout their different variations and applications.
The core elements — the logo, typeface, colours (gradient) and imagery — may be used to adapt the message of vibrancy and progressive that the brand inspires.