The new era of Social Commerce has resulted in a more complex and circular Consumer Decision Journey, where consumers are increasingly seeking information, reviews, and recommendations through word-of-mouth videos.
This shift in consumer decision-making compels Brands to find an efficient method to fulfill customer demand at the right time and manage word-of-mouth in the right place.
The FANFARE BRAND APP is designed specifically for SOCIAL COMMERCE to:
Engage multiple consumer-driven touch points within the complex CONSUMER DECISION JOURNEY
Enhance CUSTOMER EXPERIENCE via an integrated two-way interaction between Brands and Consumers
Enable Brands to harness the power of CONSUMER-GENERATED VIDEOS for Lead Generation
Equip Brands to accurately and cost-effectively convert consumer-generated videos into SHOPPABLE VIDEOS
Ensure Consumers actively “pull” relevant information, thereby increasing BRAND AWARENESS
Empower Consumers to make their own decisions, thereby building CUSTOMER LOYALTY
Effect positive post-purchase experience to foster word-of-mouth, thereby closing the LOYALTY LOOP