This App creates a “smart” Exhibition, so it can offer its visitors physital (physical + digital) services. The installation of beacons (low cost bluetooth transmitters) inside the fair, will enable the fair organizers to connect directly all the exhibitors with our App. Then, the usage of beacons’ technology combined with the smart phone of a visitor can allow us to know his exact physical position inside the fair and provide him with digital content of his interest (i.e., real-time micro-location marketing of products, recommendation of similar products with those he likes, automated creation of his favorite list of products, automated formation of contacts’ list, navigation inside the fair etc.).
The fair and the exhibitors will also get real-time advertisement of their products in social media. For example, in a Wine Fair, after a visitor tastes a wine, he can rate it “positively” to insert it in his favorite list of wines. In addition, he can also share this preference with his friends in social media. At the end of his visit in the fair, he will have a concrete list of all the wines he liked, without the need to note down exhibitors names, wine brands and tastes.
Moreover, we will collect valuable information about the visitors. That is, our App will allow the fair organisers to analyse the visitors’ behavior by performing data analytics (i.e., which are the most popular exhibitors’ stands, what is the main trajectories/routes which are followed by the visitors, what are the “rush” hours, the stay time of a visitor in an exhibitor’s stand, etc.).
In the following, we counter the basic advantages that our App will provide to visitors and to the exhibitors:
Advantages for visitors
The visitor will be able to get real-time product offers/discounts as he walks through the exhibitors’ stands.
The visitor will be able to see the detailed characteristics of the products
The visitor by simply rating (e.g., like) products can create a list of his favorite products.
The visitor in the end of his visit will have a digital list of contacts wit businesses he may be interested in.
The visitor will take real-time product recommendations.
Advantages for exhibitors
An exhibitor will get advertisement in social media by the likes of the visitors.
An exhibitor can get business analytics about the average time that visitors spent on reading the product characteristics.
An exhibitor can make real-time dynamic pricing based on the interest of the customers.
An exhibitor can increase their sales through cross-selling of products.