Draba is a curated digital marketplace that connects buyers to unique creative goods and services, provided by local sellers. This creates a peer-to-peer marketplace that focuses on local alternative areas of creative commerce typically neglected by mainstream content providers.
Draba amplifies exposure and visibility for local art, music, performance, food and beverage, film, fashion, literature, and digital content to cultivate a community where self-expression flourishes and thrives. Through its content distribution and discovery platform, Draba helps publishers, brands, and business grow traffic while reaching highly motivated patrons that can expand their reach to new and larger audiences.
Draba aggregates local independent activity, culture, and events in one marketplace. Localized community consumers are given a vote for every contribution and have the opportunity to dictate what is displayed on top of the feed of a localities homepage. In return, Draba generates a real-time, crowdsourced feed of the best culture in the local area. This feed is based on the number of votes, which provides individuals with the opportunity to display their goods/services with a higher chance of conversion for that specific buyer.
We offer an alternative to the advertisement model by eradicating bias from advertisement revenue and the opportunity to support marginalized creatives. Draba equalizes opportunities for alternative markets based on the strength of their ideas and favorable reviews from local consumers. This allows anyone the opportunity to have his or her content viewed.