Personal Medicine Plus provides mobile prevention interventions for low-income and/or rural members of health insurance and systems who are at-risk for diabetes and hypertension. Unlike our competitors focused on disease management, Personal Medicine Plus is a prevention management tool that increases primary care utilization and provides access to prevention strategies in between visits. Our mobile application provides patients with their own biometric information, with interpreted and actionable messaging that allows for moments of intervention. These moments are; the patient’s opportunity to take control of their health or the prompt to visit a primary care physician before symptoms become acute.
• The integrated social sharing through facebook specifically enhances adherence to our mobile health coaching tool and provides the opportunity for peer support and accountability. Facebook sharing enables the positive health behaviors of our users to be shared virally with their friends and network, enabling progressive health improvements and positive behavior change within communities.