This is definitely the cheapest genotyping you will find. It's also very well done. I especially appreciate that you retain the ability to withdraw your data at any time. I think they are also pretty conservative with their ancestry analysis. Maybe less exciting than other services, but you're not going to get some bogus 1% random ancestry. I will note that I also got more bang for my buck by downloading my data and running it through some free software (linked to on the seeq blog - very easy to do), which gave me Y-Chromosome and mitochondrial haplotypes, more detailed ancestry, as well as some information on mutations.
I was extremely disappointed after I received my results from the kit I sent him the information received it is basically nothing. It only tells you what continent your ancestors you're from that's it the rest are just quizzes. $50.00 for a kit? Total scam.
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