The sands are shifting in the world of content, thanks to the continuous evolution of platforms and technology. We're witnessing a growth in 'smarter content' – tailored not just to its audience but also to the form and function of the device it’s consumed on.
 
KiKi is a subscription-based mobile service offering exclusive on-demand content which is not viewable on any other platform. The advantage of KiKi is its original differentiated content. Instead of streaming the same programs as most TV channels do, we create original high quality exclusive content which compliments mobile OTT and any other platform.
 
Kiki allows content creators as well as broadcasters to reach out to and engage with their specific target audience through the unique segmentation of content. KiKi’s content is extensive and includes popular categories such as lifestyle channels, drama, comedy, news & current affairs.
 
The target audience for Kiki is varied; with content being created for the youth and 25 + markets across all socio economic classes. We offer convenient and exciting original content which can be viewed while you are travelling to and from work, waiting in line or during any small pockets of free time.

KiKi’s user empowered content enables the user to choose only content which is relevant and of interest to them. It also provides a platform to encourage any content creator to exploit the app to showcase their content.
 
This app encourages people with creative ideas or an important public message to create content that they are passionate about. KiKi provides an unsaturated platform that divides this content into relevant categories and enables viewers to connect with it in an innovative way.