Watching TV is a passive exercise. TVTAG offer the natural evolution of TV consumption, as it converges with the ever growing sharing economy, as video sharing grows exponentially. TVTAG builds on this market trend and offers a unique user experience to capture LIVE TV in realtime, edit and manipulate the video, generating more immersive UGC, before sharing across social media in realtime. Capturing aired content in realtime directly off your TV is something that is usually hard to do, you may decide to actually take snap shots of the TV screen or video using your smartphone, or you can capture with a DVR and try to transfer it to your PC to edit and then share to get your point across based on TV aired content. TVTAG solved this problem in a simple, seamless and truly mobile manner. Every individual views content on TV as per their preference, and TVTAG offers the unique ability to allow viewers to capture in real time what they decide to be a highlight worth capturing, the ability to edit in app using a wide range of video editing tools to create something very personal, a new form of User Generated Content, then decide if it is worth sharing. Truly the democratization of content.
The user selects the TV channel he is watching from the list of channels preset on the app, when he sees a highlight he wants to capture to share on social media, the user simply presses “TAG” to capture what he is watching on TV in realtime. The platform processes the TAG request, captures a 1 minute video file, starting 20 seconds back from the time of the TAG and 40 seconds forward and the file is processed and delivered to a preset folder on the users app. The user edits the file with the wide range of pre-set effects and editing tools on the app and shares it on social media.