Fitwin aims to become a national/international platform where everything related to fit and vitality is central. App users can be able to achieve a healthier and more vital life together or alone by achieving their goals every day. Users earn points by meeting daily activity goals, such as step count or exercise (if a health-tracking app or device is connected). Points can be redeemed for Fitwin partner vouchers, such as discount vouchers, vouchers for free item or experience. The app also boosts engagement through competitive leaderboards, enabling users to challenge friends, colleagues, and other users to keep them motivated.