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The IBM Analytics Sales Academy (IBMASA or IBM ASA) will expand your knowledge and skills to develop successful client engagements. During the work shop you will align sales strategies and the IBM Analytics portfolio to a client's business and industry imperatives, leading to new opportunities and new buyers. In the context of industry imperatives and industry use cases you will learn about the different IBM Analytics solutions. You will learn how to effectively prospect, discover and progress IBM Analytics opportunities with line of business buyers, create value statements that will convince these buyers of IBM's differentiators and the business outcomes that IBM Analytics solutions can deliver to their business.
The IBM Analytics Sales Academy offers meaningful learning for all seller types including specific sessions for for Architects, Technical Sales and Business Partners.