Go Bournemouth Coast is an Augmented Reality app based on users discovering the Bournemouth Coastal Areas and local businesses through an augmented reality treasure hunt. The user needs to find the different characters by visiting the specific locations e.g. a shop or cafe, and unlocking an AR character sticker through GPS when using the camera feature on the app. Users can then take a photo or video alongside their new character sticker, and upload to Twitter or Facebook using the hashtag #GoBoCoast to enter a social media competition. The AR hunt is changed for each seasonal event to entice users to come to Bournemouth all year round.