Join the pronunciation challenge with IKEA

We’ve all seen the viral pronunciation challenge taking over social feeds. The rules are simple: try to read a tricky product name out loud, and if you mispronounce it, you have to buy it. If you want to raise the stakes and join the trend, we found the perfect app to help you get started.

You can browse a massive catalog of furniture and decor to find your next phonetic challenge. Sit down with a friend, pull up the app, and make them read the authentic Swedish product names—from Fjällbo to Björksnäs. The catch? If they stumble over the pronunciation, that item goes right into the shopping cart. It is one thing to accidentally buy a small beauty product, but the sheer panic of mispronouncing a $150 bookshelf makes for hilarious, authentic reactions. Dive into the catalog to test your linguistic skills.