Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Brian Halligan · David Meerman Scott · Bill Walton

Aug 2010 · Ascent Audio · Narrated by Brian Halligan, David Meerman Scott, and Bill Walton

About this audiobook

THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

About the author

David Meerman Scott was born in 1961. He graduated from Kenyan College in 1983 with a B.A. degree in Economis. He started out working as a clerk on many Wall Street trading desks. He then went on to work in the on-line news and information business from 1985-2002. He was an executive at the electronic infoprmation division of Knight -Ridder from 1989-1995. He then moved to Boston and took a position with NewsEdge Corporation as the vice-president of marketing. His ideology about the new rules of marketing is that you can earn attention by publishing your way in on the web as opposed to buying advertising in mainstream media. He has authored several books on marketing including Inbound Marketing and Marketing Lessons from the Greatful Dead. William Theodore "Bill" Walton III was born on November 5, 1952 in California. He is an American retired basketball player and television sportscaster. Walton achieved superstardom playing for John Wooden's powerhouse UCLA Bruins in the early 1970s, winning three successive College Player of the Year Awards, while leading the Bruins to two Division I national titles. He then went on to have a prominent career in the National Basketball Association (NBA) where he was a league Most Valuable Player (MVP) and won two NBA championships. His professional career was significantly hampered by multiple foot injuries. Walton was inducted into the Naismith Memorial Basketball Hall of Fame on May 10, 1993 and the Oregon Sports Hall of Fame that same year. His number 32 was retired by the Blazers in 1989 and later by UCLA. He is also enshrined in the UCLA Hall of Fame. In 1996, he was named as one of the NBA's 50 Greatest Players of all time. He was added to the San Diego Hall of Champions in 1990.