Artificial Intelligence In Digital Marketing: How AI Will Transform Digital Marketing
About this audiobook
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.
This is what allows a business to be resilient and to thrive in a changing environment.
Digital marketing is no different.
It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.
As digital marketers, that means thinking about things that could impact on the face of marketing.
Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
This audio-book will help you to prepare, and explain a number of concepts:
- AI vs Machine Learning
- How to conduct SEO now that Google is an “AI first” company
- Chatbots
- Programmatic advertising
- Big data
- RankBrain
- Digital assistants
- Data science
- SQL
- Latent Semantic Indexing
- The future of internet marketing
In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.
Topics covered:
- What Is AI And Machine Learning?
- Google As An AI-First Company
- Preparing For Semantic Search
- Big Data
- Computer Version
- Advertising
- Email Marketing
- Chatbots
- Developing Your AI Skills – Using SQL
- How To Future Proof Your Marketing
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