Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Hachette Audio

Narrated by Kevin Stillwell

8 hr 56 min

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion. In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:
  • How there really is no "getting ahead" of a bad story (and other clichés from the media)
  • The perils of navigating the "Fiasco Vortex"
  • The art (and transaction) of the public apology
  • Why a crisis is not an opportunity
  • The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance)
  • How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.
From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.
Read more
Collapse
Loading...

Additional Information

Publisher
Hachette Audio
Read more
Collapse
Published on
Oct 7, 2014
Read more
Collapse
Duration
8h 56m 34s
Read more
Collapse
ISBN
9781478983033
Read more
Collapse
Language
English
Read more
Collapse
Genres
Business & Economics / Public Relations
Psychology / Applied Psychology
Read more
Collapse
Export option
Read more
Collapse
Eligible for Family Library

Listening information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to listen online or offline wherever you are.

Laptops and Computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.

During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including:

The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.

In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis. He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Condé Nast, and Campbell's.

Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, Women's Health, and many other national magazines.

One of the most influential living psychologists looks at the history of his life and discipline, and paints a much brighter future for everyone.
When Martin E. P. Seligman first encountered psychology in the 1960s, the field was devoted to eliminating misery: it was the science of how past trauma creates present symptoms. Today, thanks in large part to Seligman's Positive Psychology movement, it is ever more focused not on what cripples life, but on what makes life worth living--with profound consequences for our mental health.
In this wise and eloquent memoir, spanning the most transformative years in the history of modern psychology, Seligman recounts how he learned to study optimism--including a life-changing conversation with his five-year-old daughter. He tells the human stories behind some of his major findings, like CAVE, an analytical tool that predicts election outcomes (with shocking accuracy) based on the language used in campaign speeches, the international spread of Positive Education, the launch of the US Army's huge resilience program, and the canonical studies that birthed the theory of learned helplessness--which he now reveals was incorrect. And he writes at length for the first time about his own battles with depression at a young age.
In The Hope Circuit, Seligman makes a compelling and deeply personal case for the importance of virtues like hope, gratitude, and wisdom for our mental health. You will walk away from this book not just educated but deeply enriched.
©2018 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.