Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Do you plan to launch a product, a service, a business or an initiative and you want to be sure the launch accomplishes your goals? Are you looking for a strategy, a tactic, or a formula to help you organize your thoughts and strategies before your launch? Could you benefit from learning about launch tools and resources that could be at your disposal? Would you like to avoid the mistakes that usually trip up a launch?
Now you can rely on the launch formula that has worked successfully for many entrepreneurs, small business owners, and executives of major companies. This formula has succeeded for businesses worldwide.
In LAUNCH, Khalid Alzanki shares principles and rules that trump traditional concepts and methods of marketing. Plus, he tells you some of the secrets used by giant corporations when they launch new products and concepts. His valuable information will show you what to do step by step to ensure the success of your launch.
LAUNCH provides information that will help you build a solid base for launching your products in a unique and modern way to achieve the targeted sales and success that you desire and deserve.
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion.
Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
A Dreamscape Media audio production.