Successful Self-Publishing: How to Self-Publish and Market Your Book

Curl Up Press

Narrated by Joanna Penn

2 hr 41 min

Do you want to successfully self-publish in ebook, print or audiobook formats?

There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result.

But it doesn't have to be this way.

I've spent the last ten years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 27 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you.

The book includes:

- What you need to know before you self-publish

- Why self-publishing an ebook is a good idea

- How to format an ebook

- Exclusivity and going direct

- How to self-publish an ebook

- Why self-publish a print book

- Print-on-demand will change your life

- What you need to know before you print

- How to self-publish a print book

- What to do if you want help with the publishing process

- How to self-publish an audiobook

- After self-publishing

- How much does it cost to self-publish?

- How do you get paid when you self-publish?

- Book marketing principles

- How to market fiction

- How to market non-fiction

Plus, links to more useful resources.

If you're ready to successfully self-publish, then download a sample or buy now.

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Additional Information

Publisher
Curl Up Press
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Published on
Jul 4, 2019
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Duration
2h 41m 18s
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ISBN
9781913321024
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Language
English
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Genres
Language Arts & Disciplines / Authorship
Language Arts & Disciplines / Publishing
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Export option
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Eligible for Family Library

Listening information

Smartphones and Tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to listen online or offline wherever you are.

Laptops and Computers

You can listen to audiobooks purchased on Google Play using your computer's web browser.

Are you ready to take the next step in your author journey?

Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.

But I’m not here to talk about creativity or the craft of writing in this book.

My aim is to take the result of your creativity into the realm of actually paying the bills.

To take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

I’ve also started a number of my own businesses: a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.

Part 1: From Author To Entrepreneur

The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.

Part 3: Employees, Suppliers and Contractors

The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.

Part 6: Marketing

Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.

Part 7: Financials

Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the proces

Would you like to leave your job and make a living with your writing? This book will show you how.

I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind. Then I started writing books and blogging, using my words to create products and attract readers.

In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.

I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a multi-six-figure income from writing books, blogging and marketing in an ethical manner. We're living in the best time ever to make a living with your writing!


Table of Contents:

Overview of how I make a living and income split

First principles

Tips on writing and productivity

Tips on mindset

PART 1: How to make money from books

It's not just one book

Your publishing options: Traditional publishing

Changes in the publishing industry

Your publishing options: Becoming an indie author

How to self-publish an ebook

How to self-publish a print book

How to self-publish an audiobook

PART 2: How to make money online in other ways

A business powered by content marketing

Product sales

Affiliate income

Consulting or coaching

Professional speaking

Advertising and sponsorship

Freelance writing

Tips for content marketing

The transition and your next steps

Do you want to sell more books and reach more readers?

Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don’t know much about marketing, don’t worry. We all start with nothing.

I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I’m a New York Times and USA Today bestselling author of thrillers and non-fiction. My books have sold over 500,000 copies in 86 countries, and I’m an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.


In this completely updated Third Edition, you’ll discover:

PART 1 Marketing Principles

Book marketing myths, how discoverability works, and the polarities of marketing that will determine what you choose to implement

PART 2: Your Book Fundamentals

Prerequisites for success, how to optimise your book for online sales, categories and keywords, exclusivity, pricing and use of free, box-sets and bundling, and writing series

PART 3: No Platform Needed. Short-term Marketing

How to get customer reviews and find book bloggers, paid advertising with email blasts, paid advertising with Facebook, Amazon Ads and ad stacking, algorithm hacking, big data, and production speed

PART 4: Your Author Platform. Long-term Marketing

Building an author brand, author website, list-building and email marketing, content marketing, blogging, audio and podcasting, video and book trailers, social networking, professional speaking, marketing audiobooks, PR and publicity, TV, radio and traditional media

PART 5: Launching Your Book

Why launching is different for indie authors, soft launch, launch spikes, post launch, how to relaunch backlist books. Includes an example book marketing strategy and launch plan checklist.

Would you like to leave your job and make a living with your writing? This book will show you how.

I spent 13 years working as a cubicle slave in the corporate world. I was miserable in my job and my creativity was stunted by the crushing daily grind. Then I started writing books and blogging, using my words to create products and attract readers.

In September 2011, I left my corporate job to become a full-time author and creative entrepreneur and since then I've grown my business year on year, all based on my writing. More importantly, I'm finally living the happy life I always wanted.

I'm not a Kindle or blogging millionaire and this is not a get rich quick scheme. But I will share with you how I make a multi-six-figure income from writing books, blogging and marketing in an ethical manner. We're living in the best time ever to make a living with your writing!


Table of Contents:

Overview of how I make a living and income split

First principles

Tips on writing and productivity

Tips on mindset

PART 1: How to make money from books

It's not just one book

Your publishing options: Traditional publishing

Changes in the publishing industry

Your publishing options: Becoming an indie author

How to self-publish an ebook

How to self-publish a print book

How to self-publish an audiobook

PART 2: How to make money online in other ways

A business powered by content marketing

Product sales

Affiliate income

Consulting or coaching

Professional speaking

Advertising and sponsorship

Freelance writing

Tips for content marketing

The transition and your next steps

Are you ready to take the next step in your author journey?

Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression.

But I’m not here to talk about creativity or the craft of writing in this book.

My aim is to take the result of your creativity into the realm of actually paying the bills.

To take you from being an author to running a business as an author.

I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific.

I’ve also started a number of my own businesses: a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book.

In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity.

Part 1: From Author To Entrepreneur

The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company?

Part 2: Products and Services

How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan.

Part 3: Employees, Suppliers and Contractors

The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team.

Part 4: Customers

In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors.

Part 5: Sales and Distribution

How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing.

Part 6: Marketing

Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media.

Part 7: Financials

Changing your mindset about money, and assessing where you are now vs where you want to be. Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning.

Part 8: Strategy and Planning

Developing your strategy and business plan. Managing your time and developing professional habits. The long term view and the proces

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