The Power Point

Christian Audio

Narrated by Michael E. Gerber

5 hr 39 min

There is, for any great business, a decisive place to be, in the minds of customers, competitors and employees. That place is the company's power point, and this book is about how to find that place. This book is an expansion of ideas on marketing from "The E-Myth". It suggests a step-by-step process through which a company can obtain a sound position in any market, in any economy, no matter how great the competition, if it understands the perceived needs of its consumer and how those perceived needs are continually being frustrated as the consumer attempts to satisfy them.
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Additional Information

Publisher
Christian Audio
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Published on
Nov 1, 2012
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Duration
5h 39m 10s
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ISBN
9781618350176
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Language
English
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Genres
Business & Economics / Entrepreneurship
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Eligible for Family Library

Listening information

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RUNNING A SUCCESSFUL insurance business is a juggling act. You need expertise in your area of insurance to provide services to clients. You also need the know-how to run a small business. You’ve probably been well prepared by your education or experience for the technical ins and outs of an insurance business. Yet what training has prepared you to run a business? e E-Myth Real Insurance Store ?fills this knowledge gap, giving you a complete toolkit for either starting a successful business from scratch or maximizing an existing business’ performance. Loaded with practical, powerful advice you can easily use, this one-stop guide helps you realize all the benefits that come with a thriving insurance business.Combining the wisdom of renowned business develop-ment expert Michael E. Gerber and the insurance expertise of John K. Rost, e E-Myth Insurance Store, equips you to: Liberate yourself from the predictable and oen overwhelming tyranny of unprofitable, unproductive, and time-consuming routines Transform yourself from a successful insurance business technician into a successful insurance business entrepreneur Rethink your practice, shifting from tactical thinking (working “in” your business) to strategic thinking (working “on” your business) Stop trading time for dollars Manage those processes through which people get things done, which becomes your Management System—for everything you do Implement innovative systems to produce consistent results as your practice grows Take the sanctity of time seriously, blocking time for entrepreneurial work Create the story that becomes the heart of your practice
Leading an insurance business can seem like a daunting task, with too few hours in the day, too many petty management issues, and a constant struggle to create and implement systems to help you grow. e E-Myth Real

Insurance Store off?ers you a road map to create an insurance business that’s self-su?cient, growing, and highly pro?table. Take your business to levels you didn’t think possible with this unique guide!
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