Sandy Gennaro has learned a thing or two during his fifty years on the world stage. The music industry has cultivated in him a keen sense of business management—leading to this collection of strategies, philosophies, and practical solutions to many of the struggles facing companies small and large. Reading this book will prepare everyone (from the CEO right down to front-line employees) to navigate both the obstacles and the victories related to start-up, growth, and sustaining market position. Sandy uses real examples from his storied career with Hall-of-Fame artists to illustrate his lessons. You’ll laugh and learn; he has the heart of a teacher and balances the practical with the didactic, thereby making this a must-read book for anyone involved in today’s corporate climate!