* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development.
*You will also discover : Richard Branson's deepest motivations; His advice for entrepreneurs; The direction he wants the Virgin Group to take; His ambition to be the "savior of humanity."
*Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin.
*Buy now the summary of this book for the modest price of a cup of coffee!