Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.
Charts and checklists available in the audiobook companion PDF download.
Blow away the competition—and your own expectations—using advice that starts with one simple concept: focus!
There are countless books, seminars, and consultants that offer the secrets to everlasting business success. After heeding their advice, perhaps you manage your time more efficiently, write a compelling pitch letter, or close a few more deals. But after a week or a month, you revert to your old bad habits and mediocre performance, until the next hot new program comes along. The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week—and teach your staff to do the same.
This book shows how to tune up virtually every area of your business, systematically, with just a little disciplined focus. Spend an hour per week on each “impact area” of your business and you will be astonished at how much you can accomplish.
"If we don't drop our price, we will lose the deal."
That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.
To win deals at the prices you want, the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking augiobook teaches you how to develop those strategies.
In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you."
The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople:
The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople:Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.Shape buyer decision criteria around differentiators.Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition.Leverage the irrefutable, most powerful differentiator...themselves.
Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want.
Accompanying charts are available in the audio book companion PDF download.
Pray Circles Around Your Greatest Dreams and Biggest Fears
Prayer can sometimes be a frightening thing—how do you approach the maker of the world, and what exactly can you pray for? In this student adaptation of The Circle Maker, Pastor Mark Batterson uses the true legend of Honi the circle maker, a first-century Jewish sage whose bold prayer saved a generation, to uncover the boldness God asks of us at times, and what powerful prayer can mean in your life. Drawing inspiration from his own experiences as a circle maker, as well as sharing stories of young people who have experienced God’s blessings, Batterson explores how you can approach God in a new way by drawing prayer circles around your dreams, your problems, and, most importantly, God’s promises. In the process, you’ll discover this simple yet life-changing truth:
God honors bold prayers; bold prayers honor God. And you’re never too young for God to use you for amazing things.
Updated with discussion questions that tie to the Circle Maker video curriculum.
According to Pastor Mark Batterson in his book, The Circle Maker, 'Drawing prayer circles around our dreams isn't just a mechanism whereby we accomplish great things for God. It's a mechanism whereby God accomplishes great things in us.' Do you ever sense that there's far more to prayer, and to God's vision for your life, than what you're experiencing? It's time you learned from the legend of Honi the Circle Maker---a man bold enough to draw a circle in the sand and not budge from inside it until God answered his prayers for his people. What impossibly big dream is God calling you to draw a prayer circle around? In this powerful booklet, excerpted from THE CIRCLE MAKER, Batterson helps you uncover your heart's deepest desires and God-given dreams and unleash them through the kind of audacious prayer that God delights to answer.
Being a misfit does not disqualify you from a dynamic life--it prepares you for it.
Matthew Barnett knows a thing or two about misfits.
As founder of the Dream Center in Los Angeles, a twenty-four-hour church that ministers to thirty-five thousand hurting people a week, Barnett has seen a little of everything. Gangsters, addicts, orphans, taggers, cutters, the sick, the suffering, the hopeless--all the misfits of the world come through the Dream Center's doors in search of hope.
But when Barnett first arrived in LA it was He who felt like the misfit. In Misfits Welcome, he shares the simple, life-changing lesson he has learned from twenty years of ministering to the forgotten: Being a misfit prepares you to do the work of the Lord.
Have you found yourself in a jarring new era of life? Have your circumstances deviated drastically from your plans? Maybe you've felt like a misfit all your life, or maybe you're still haunted by yesterday's mistakes. Whatever the case, rejoice! It is at our most broken that you are most ready for what God has in store.
Misfits Welcome is not just about embracing the misfits around us--it is about embracing the misfits within us and using them for the glory of god.