The Age of Persuasion: How Marketing Ate Our Culture

Penguin Random House Audio

Narrated by Terry O'Reilly

10 hr 24 min

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
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Additional Information

Publisher
Penguin Random House Audio
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Published on
Feb 25, 2020
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Duration
10h 24m 53s
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ISBN
9780735279377
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Business & Economics / Industries / Media & Communications
Social Science / Media Studies
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Eligible for Family Library

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