Narrated by Todd Herman
A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.
There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak.
That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.
When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.
In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.
The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.
Nearly every major city in the world has them: hidden underground seduction lairs where men gather to trade the most devastatingly effective techniques ever invented to seduce women.
This is not fiction.
For two years, bestselling author Neil Strauss lived among these men. Using the pseudonym Style to protect his real-life identity, he began his remarkable journey from AFC (Average Frustrated Chump) to PUA (Pickup Artist) to PUG (Pickup Guru) —refining his approach, sharing unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, and Courtney Love, and ultimately transforming himself from frog to prince . . . to prisoner.
And then things started to get really strange.
One of the most explosive and controversial books in years, The Game is guaranteed to change the lives of men and transform the way women understand the opposite sex forever.
Love is hard. But it doesn't have to be.
Leading relationship expert and rising media personality Matthew Hussey provides what every woman needs to know to find lasting love. Offering invaluable insight into the male psyche, he will change the way you approach men and dating and give you the tools you need to find the man you deserve. Hussey answers every single woman's three most burning questions:Where do I go to meet good men? Why didn't he call? How do I get him to commit?
In Get the Guy, you will learn specific strategies for getting out there and meeting the best single guys. You will also learn why the guy you like has gone cold and the secrets to reigniting a spark with him. And you'll discover why so many guys seem to be afraid of long-term commitment and the three simple steps you can take that will change his mind.
Hussey also reveals why playing hard to get is a lose-lose game. A man doesn't want to endlessly chase a woman who is impossible to attain; he wants to win over a woman who is “high value." You'll find out how to create nonnegotiable standards for the way you want to be treated—and utilize a foolproof method for determining if a man can live up to them.
Leveraging what he learned from coaching thousands of men to find personal and professional success, Hussey will teach you how to meet more men, how to choose one who is worth your time, and finally, how to keep him enthralled forever. His insightfulness, irreverence, and warmth make the journey to love playful and fun, and his advice ensures success in both romance and life.