From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.
*Learn the five stages in The Reader Journey.
*Identify where your blockages are and how to fix them.
*Optimize each stage to increase conversion.
*Boost sales by making the process more frictionless.
*Build an army of passionate readers who do the selling for you.
It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.
The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.
Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.
Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
If you are tired of everyone telling you to just let go of things that bother you--but not giving you any useful information about how to do so, you will love this book! The revolutionary new technique revealed in this practical book allows you to release your anxiety and toxic stress in minutes. Experience the freedom that comes from effortlessly managing previously distressing situations and even forget to worry about things you used to obsess about. Order your book today and reclaim your life energy and the joy that is your birthright.
Use the specific instructions in this book to easily learn this highly effective new process that will help you to:
* Stop worrying about things you can't control.
* Manage challenging situations.
* Stop imagining disasters.
* Turn off the thoughts that keep you awake at night.
* Transform your anxiety into relaxation.
You can even use the process to erase those annoying songs that sometimes get stuck in your head!
Many people assume that good communicators possess an intrinsic talent for speaking and listening to others, a gift that can’t be learned or improved. The reality is that communication skills are developed with deliberate effort and practice, and learning to understand others and communicate your ideas more clearly will improve every facet of your life.
Messages has already helped thousands of people build communication skills and cultivate better relationships with friends, family members, coworkers, and partners. With this fully revised and updated fourth edition, you’ll discover new skills to help you communicate your ideas more effectively and become a better listener. Learn how to:
Read body languageDevelop skills for couples communicationNegotiate and resolve conflictsCommunicate with family membersHandle group interactionsTalk to childrenMaster public speakingPrepare for job interviews
This new edition features a much-needed chapter on digital communication. Effective communication can easily be compromised when you’re not able to read your conversation partner’s body language, facial expression, or vocal tone. This chapter teaches you how to express yourself well via phone, email, texting, and video—all the skills you need to thrive in the digital age.