Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Jeff Shore

Jan 2022 · McGraw Hill-Ascent Audio · Narrated by Jeff Shore

About this audiobook

What does a sales professional do when the customer says, "Not yet"? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift-a common phenomenon in which a prospect simply forgets about the product offering and goes dark-is persistent and rampant. Technology doesn't change behavior on its own. Behavior is changed by adopting better habits. The fact is, forty-four percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity. In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer's buying journey to teach sales professionals how to: create and maintain Emotional Altitude for the customer; leverage speed as an advantage; personalize follow-up to fulfill customer needs and provide value; overcome the mental barriers that make follow-up a difficult task; select the right follow-up method; stay in touch without annoying the prospect; and "wake up" tired leads.

About the author

Jeff Shore is the founder and president of Shore Consulting, Inc., which specializes in psychology-based sales training programs. He has been training and coaching sales professionals for over three decades.