K. Srinivasan, popularly known as Prime Point Srinivasan, after serving the banking industry for more than 25 years, took voluntary retirement in 1998 to start his own public relations and communication consultancy.
He also founded Prime Point Foundation in 1999 for promoting communication awareness. On the suggestion of Dr Abdul Kalam, he started an eMagazine PreSense in 2006 for positive journalism and also Sansad Ratna Awards in 2010 to honour the outstanding Parliamentarians.
He founded other flagship initiatives like Digital Journalists Association of India (DiJAI) and Next Gen Political Leaders (NGPL).
He is considered as one of the communication and perception management experts. He introduced the concept of Image Audit to study the hidden perception of stakeholders. He has authored several books and received several awards for his digital journalism.
Srinivasan can be reached at prpoint@gmail.com