Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities.Advice on how to apply creativity to the workplaceIdeas for spicing up presentationsShows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.
This straight-forward guide leads you through every aspect ofmarketing. Fully updated to include all the recent marketingtrends, including digital marketing and using new media, it’spacked with expert tips on identifying customers, using onlineresources, satisfying your customer’s needs and boosting yoursales.
Discover how to:Understand the basics of effective marketingResearch customers, competitors and industryCreate a compelling marketing strategyIncrease consumer awarenessSatisfy clients’ needs and boost sales
Discover how toUnderstand the basics of effective marketingResearch customers, competitors and industryCreate a compelling marketing strategyIncrease consumer awarenessSatisfy clients' needsBoost sales