The First How-To Strategy Guide to Transmedia Storytelling

“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
—David Gale, Executive Vice President, MTV Cross Media

“Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.”
—Michelle Satter, Founding Director, Sundance Institute Feature Film Program

“An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.”
—C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen

Includes Q&A sessions with the world’s leading experts in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.

Why do you need A Creator’s Guide to Transmedia Storytelling?

If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost.

You’ll learn how to:

Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career

With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.

This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Supernatural meets The Da Vinci Code in a fast-paced, kickass character driven novel chock-full of magic, mystery, and mayhem, written collaboratively by a team of some of the best writers working in fantasy.
Magic is real . . . and hungry.
Everything in the Bookburners’ lives falls into two categories: Before London and After London. Before London, things were strange, sure, but After London . . . “strange” doesn’t even begin to describe it. Magic is everywhere—and the Bookburners can only be in one place at a time.
Having cut ties with the Vatican, the members of the former Team Three are a little at a loss. Their old roles don’t feel right anymore; their old job seems almost quaint, considering how much magic flourishes in plain sight. But with the return of an old enemy, they find a renewed purpose. And this time, they know that the only thing they can depend on in this world is each other.
Fans of Supernatural, The X-Files, Buffy the Vampire Slayer, and The Da Vinci Code will love this epic urban fantasy. Originally presented serially in 10 episodes, this edition contains all installments of Bookburners Season 4. This is a novel co-written by Max Gladstone, Brain Francis Slattery, Mur Lafferty, and Andrea Phillips.
Praise for the Bookburners series:
“Sheer enormous fun!” —Naomi Novik, author of the New York Times-bestselling Temeraire series
"Bookburners is worth getting hooked on!" —Pop. Edit. Lit. blog
“Recommended for those looking for a breezy, entertaining and exciting fantasy read.” —Booklist
"As much fun as binge-watching a full season of a Showtime series." —Publishers Weekly
“Highly recommended for urban fantasy fans (think: Cassandra Clare's City of Bones combined with the Indiana Jones movies).” —School Library Journal
This is the 1st episode in the fourth season of Bookburners, a 10-episode serial from Serial Box Publishing. This episode written by Max Gladstone. Supernatural meets The Da Vinci Code in a fast-paced, kickass character driven novel chock-full of magic, mystery, and mayhem, written collaboratively by a team of some of the best writers working in fantasy.
Magic is real . . . and hungry.
Everything in the Bookburners’ lives falls into two categories: Before London and After London. Before London, things were strange, sure, but After London . . . “strange” doesn’t even begin to describe it. Magic is everywhere—and the Bookburners can only be in one place at a time.
Having cut ties with the Vatican, the members of the former Team Three are a little at a loss. Their old roles don’t feel right anymore; their old job seems almost quaint, considering how much magic flourishes in plain sight. But with the return of an old enemy, they find a renewed purpose. And this time, they know that the only thing they can depend on in this world is each other.
Fans of Supernatural, The X-Files, Buffy the Vampire Slayer, and The Da Vinci Code will love this epic urban fantasy. Originally presented serially in 10 episodes, this edition contains all installments of Bookburners Season 4. This is a novel co-written by Max Gladstone, Brain Francis Slattery, Mur Lafferty, and Andrea Phillips.
Praise for the Bookburners series:
“Sheer enormous fun!” —Naomi Novik, author of the New York Times-bestselling Temeraire series
"Bookburners is worth getting hooked on!" —Pop. Edit. Lit. blog
“Recommended for those looking for a breezy, entertaining and exciting fantasy read.” —Booklist
"As much fun as binge-watching a full season of a Showtime series." —Publishers Weekly
“Highly recommended for urban fantasy fans (think: Cassandra Clare's City of Bones combined with the Indiana Jones movies).” —School Library Journal
©2020 GoogleSite Terms of ServicePrivacyDevelopersArtistsAbout Google|Location: United StatesLanguage: English (United States)
By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments Terms of Service and Privacy Notice.