“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
—David Gale, Executive Vice President, MTV Cross Media
“Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.”
—Michelle Satter, Founding Director, Sundance Institute Feature Film Program
“An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.”
—C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen
Includes Q&A sessions with the world’s leading experts in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
Why do you need A Creator’s Guide to Transmedia Storytelling?
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost.
You’ll learn how to:Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career
With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
Magic is real, and hungry--trapped in ancient texts and artifacts. Only a few who discover it survive to fight back.
The tide of magic is rising and the Bookburners must sink or swim. Big secrets — about the Society, the world, and the murky pasts of our heroes will come to light...that is, if the team can stay alive to learn them.
Fans of Supernatural, The X-Files, Buffy the Vampire Slayer, and The Da Vinci Code will love this epic urban fantasy. Bookburners Season 2 is written by Max Gladstone, Margaret Dunlap, Brian Francis Slattery, Andrea Phillips, Mur Lafferty, and Amal El-Mohtar and presented by Serial Box Publishing.
In one moment the lives of twenty-three teenagers are forever changed, and it's not just because they all happen to die. "ReMade" in a world they barely recognize--one with robots, space elevators, and unchecked jungle--they must work together to survive. They came from different places, backgrounds, and families, and now they might be the last people on earth.
Lost meets The Maze Runner in this exciting adventure from Serial Box Publishing. Team-written by some of today’s most exciting authors, ReMade is brought to you by Matthew Cody (Super), Andrea Phillips (Revision), New York Times Bestseller Kiersten White (And I Darken), Gwenda Bond (Girl on a Wire), Carrie Harris (Bad Taste in Boys), and E. C. Myers (The Silence of Six).
A walk in the woods.
This is the 10th episode in the third season of Bookburners, a 13-episode serial from Serial Box Publishing.
Magic is real . . . and hungry.
In Sal's new, weird life, it makes complete sense that she'd be summoned to Germany with her colleagues to defeat a fairy tale witch. She'd just rather do it without getting sucked into the story, herself. Meanwhile, Asanti takes matters into her own hands—but is she prepared for the evil she'll face?
Things have changed for the Vatican's magic-fighting Team Three: their forces are depleted, and internal rifts are coming close to tearing this close-knit group apart. But some things never change. Magic still threatens to overwhelm our world, and when a startling appearance from Menchú's past reveals new dimensions to this danger, the team will have to reassess their loyalties—to their jobs, their beliefs, and even to each other.
Blast from the past.
You live. You love. You die. Now RUN.
Patch Job is the first episode in the second season of ReMade, a 14-episode serial from Serial Box Publishing.
A figure from the group’s past reappears, bringing up some serious questions about their remade lives. Is anything they thought they knew true? Can caretakers ever be good? And, most important, who can they trust?
One moment proved fateful for a group of teenagers—and not just because it’s the moment they all happened to die. At the moment of their deaths, they were snatched forward into the future and remade in a world they hardly recognize. Now, after facing murderous robots and an unpredictable environment, the teens have begun to find their footing. But can they survive long enough to figure out why they were remade? And will they ever be able to stop running?
The city watches, and remembers.
You live. You love. You Die. Now RUN.
ReMade is a thrilling sci-fi adventure that will take readers past the boundaries of time, space, and even death.
Memories of Arcadia is the 13th episode of ReMade, a 15-episode serial from Serial Box Publishing.
Arcadia knows what it means to be lonely; she’s had no visitors for an awfully long time. So when a group of haggard teens tumble unto her streets, she welcomes then with open arms and plays host the best she can remember. Of course, they have no idea she’s there watching, listening, helping. But she doesn’t mind – after all, hers is half lost anyway.
In one moment the lives of twenty-three teenagers are forever changed, and it’s not just because they all happen to die. “ReMade” in a world they barely recognize – one with robots, space elevators, and unchecked jungle – they must work together to survive. They came from different places, backgrounds, and families, and now they might be the last people on earth. Lost meets The Maze Runner in this exciting serial adventure.