Gino Arcaro’s continuing David and Goliath series about his Canadian club football team playing in the United States mixes football realities with life lessons… all for the benefit of demonstrating that one should never underestimate the power of the underdog. This story has all the elements of a miracle comeback. Plenty of highs, lows, higher highs, lower lows, faith, hope, and love. Anyone can relate to the underdog, but you have to get open to see – open mind, open eyes, open heart. Let Arcaro entertain you with his unique brand of blunt humour as you sit on the edge of your seat cheering the underdog in his attempt to escape from 4th & Hell.
Arcaro, a football coach with proven success in developing and implementing systems, applies his winning strategies to the game of “business.” He explains not only what it takes to start a business but also what strengths are required to stay in the game. For those already in the deep end, Arcaro offers a different slant on dealing with day-to-day problems. His thought-bending (and entertaining) tales, steeped in reality, open the entrepreneur’s eyes to creative and timely solutions.
Selling H.E.L.L in Hell is Book 1 of 3 in Arcaro’s Soul of an Entrepreneur series. All 3 books are the result of lessons-learned in starting his own business, X Fitness Welland – a 24-hour gym. Let Arcaro's inspirational books help you conduct a “reality check” of your situation, learn, grow and be lifted.