The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an interface
* communicate interactively, selectively promoting and inhibiting communication between producers and
* operate as a public currency while being legally protected as private property in law
* introduce sensation, qualities and affect into the quantitative calculations of the market
* organize the logics of global flows of products, people, images and events.
This book will be essential reading for students of sociology, cultural studies and consumption.
This volume provides a set of new approaches for the investigation of the contemporary world. Building on the increasing importance of methodologies that cut across disciplines, more than twenty expert authors explain the utility of 'devices' for social and cultural research – their essays cover such diverse devices as the list, the pattern, the event, the photograph, the tape recorder and the anecdote.
This fascinating collection stresses the open-endedness of the social world, and explores the ways in which each device requires the user to reflect critically on the value and status of contemporary ways of making knowledge. With a range of genres and styles of writing, each chapter presents the device as a hinge between theory and practice, ontology and epistemology, and explores whether and how methods can be inventive. The book will be a valuable resource for students and scholars of sociology and cultural studies.
This Routledge Handbook of Interdisciplinary Research presents a bold intervention by showcasing a diversity of stimulating approaches. Over 50 experienced researchers illustrate the challenges, but also the rewards of doing and representing interdisciplinary research through their own methodological developments. Featured projects cover a variety of scales and topics, from small art-science collaborations to the ‘big data’ of mass observations.
Each section is dedicated to an aspect of data handling, from collection, classification, validation to communication to research audiences. Most importantly, Interdisciplinary Methods presents a distinctive approach through its focus on knowledge as process, defamiliarising and reworking familiar practices such as experimenting, archiving, observing, prototyping or translating.
A thorough reassessment of feminism's place in contemporary life, the authors engage in current debates as diverse as globalization, technoscience, embodiment and performativity, taking feminism in fresh directions, mapping new territory and suggesting alternative possibilities.
We live in a society in which some memories can be falsely implanted in the individual while others are stored in video archives of images, in which the powers of cartoon superheroes break through the limitations of time and space. Using the examples of photo-therapy, family albums, Benetton advertising campaigns, the phenomenon of false memory syndrome and the 'lives' of cartoon characters this book argues that the 'eyes' made available by contemporary visual technologies involve not simply specific ways of seeing, but also ways of life.
The collection is structured around the inter-linked concepts of genre, inter-subjectivity and memory. Whilst exemplifying the very different levels of autobiographical activity going on in feminist studies, the contributions chart a movement from autobiography as genre to autobiography as cultural practice, and from the analysis of autobiographical texts to a preoccupation with autobiography as method.
Understandings of globalization have been little explored in relation to gender or related concerns such as identity, subjectivity and the body. This book contrasts `the natural' and `the global' as interpretive strategies, using approaches from feminist cultural theory. The book begins by introducing the central themes: ideas of the natural; questions of scale and context posed by globalization and their relation to forms of cultural production; the transformation of genealogy; and the emergence of interest in definitions of life and life forms. The authors explores these questions through a number of case studies including Benneton advertising, Jurassic Park, The Body Shop, British Airways, Monsanto and Dolly the Sheep. In order to respecify the `nature, culture and gender' concerns of two decades of feminist theory, this highly original book reflects, hypothesizes and develops new interpretive possibilities within established feminist analytical frames.