NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

With a new Afterword by the author
“Sharp, provocative, and useful.”—Jim Collins
“Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times
“A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
“You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind
“Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
NEW YORK TIMES BESTSELLER • From the author of The Power of Habit comes a fascinating book that explores the science of productivity, and why managing how you think is more important than what you think—with an appendix of real-world lessons to apply to your life.

At the core of Smarter Faster Better are eight key productivity concepts—from motivation and goal setting to focus and decision making—that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters—this painstakingly researched book explains that the most productive people, companies, and organizations don’t merely act differently.

They view the world, and their choices, in profoundly different ways.

A young woman drops out of a PhD program and starts playing poker. By training herself to envision contradictory futures, she learns to anticipate her opponents’ missteps—and becomes one of the most successful players in the world.

A group of data scientists at Google embark on a four-year study of how the best teams function, and find that how a group interacts is more important than who is in the group—a principle, it turns out, that also helps explain why Saturday Night Live became a hit.

A Marine Corps general, faced with low morale among recruits, reimagines boot camp—and discovers that instilling a “bias toward action” can turn even the most directionless teenagers into self-motivating achievers.

The filmmakers behind Disney’s Frozen are nearly out of time and on the brink of catastrophe—until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time.

What do these people have in common?

They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation; the way we interact with data: These are the things that separate the merely busy from the genuinely productive.

In The Power of Habit, Pulitzer Prize–winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, deep reporting, and rich storytelling to explain how we can improve at the things we do. It’s a groundbreaking exploration of the science of productivity, one that can help anyone learn to succeed with less stress and struggle, and to get more done without sacrificing what we care about most—to become smarter, faster, and better at everything we do.
En Más agudo, más rápido y mejor, el periodista ganador del premio Pulitzer Charles Duhigg nos desvela los avances de la ciencia de la productividad de forma clara y práctica, y nos explica por qué es más importante controlar cómo pensamos que el propio contenido de nuestras reflexiones.

A partir de ocho conceptos clave que van desde la motivación y el establecimiento de objetivos hasta la toma de decisiones, Charles Duhigg nos enseña en Más agudo, más rápido y mejor por qué algunas personas y empresas consiguen ser más productivas que otras, y cómo deberíamos actuar para mejorar y conseguir nuestros objetivos con menos estrés y esfuerzo. En definitiva, ser más agudos, más rápidos y mejores en todo lo que hacemos.

Fundamentado en los últimos descubrimientos en neurociencia, psicología y psicoeconomía, así como en las experiencias vividas por profesionales de diversos ámbitos como agentes del FBI, pilotos comerciales, directores generales, y altos mandos del ejército, este libro constituye la herramienta perfecta para que nuestra vida laboral y personal sea mucho más fructífera y agradable.

«La productividad tiene que ver sobre todo con elegir ciertas opciones de ciertas maneras. El modo en que decidimos vernos a nosotros mismos y encuadrar las decisiones cotidianas, las historias que nos contamos y los objetivos fáciles que ignoramos, el sentimiento de comunidad que inculcamos en nuestros compañeros de equipo y la cultura creativa que establecemos como líderes, todo esto es lo que diferencia a las personas simplemente ocupadas de las realmente productivas.»
Charles Duhigg

«Una lectura imprescindible para todos los que deseen ser más productivos (y de forma más creativa).»
Jim Collins, autor de Empresas que sobresalen

«Charles Duhigg es un buen narrador que posee una singular habilidad para combinar ciencia social, reportajes detallados y anécdotas muy entretenidas.»
The Economist

«Más agudo, más rápido y mejor ofrece grandes lecciones. Duhigg es un excelente narrador y un maestro cuyas palabras atrapan al lector.»
The Financial Times

The Power of Habit in Marathi published by WOW Publishings (P) Ltd. authored by by Charles Duhigg

न्युयॉर्क टाईम्सचे अर्थविषयक पारितोषिकप्राप्त पत्रकार चार्ल्स डुहीग, हे त्यांच्या द पॉवर ऑफ हॅबिट या पुस्तकातून आपल्याला सवयींसंबधीच्या आश्चर्यकारक आणि चित्तथरारक वैज्ञानिक जगताची सफर घडवून आणतात.

काही व्यक्तींना आणि कंपन्यांना स्वतःला बदलण्यासाठी अनेक वर्षे का प्रयत्न करावे लागतात, का झगडावे लागते, तर त्याच वेळी काही मात्र, स्वतःमध्ये एका रात्रीत बदल घडवून आणतात हे कसे याचा ते शोध या पुस्तकामध्ये घेतात. आपल्या सवयी कसे कार्य करतात आणि त्यांचा आपल्या मेंदूमध्ये नेमका कोठे उगम होतो याचा शोध घेण्यासाठी, मेंदू वैज्ञनिकांचे चाललेले प्रयत्न जाणून घेण्यासाठी ते विविध प्रयोगशाळांना भेटी देतात आणि ऑलिंम्पिक जलतरणपटू मायकेल फेल्फ, स्टार बक्सचे मुख्याधिकारी हॉवर्ड शुल्झ आणि नागरी हक्क चळवळीचे प्रणेते मार्टिन ल्युथर किंग (ज्यु.) यांच्या यशामध्ये सवयीचा वाटा किती महत्त्वाचा होता याचा ते रहस्यभेद करतात.

त्या सर्वांचा परिपाक म्हणजे हे लक्षवेधी कथन आणि सशक्त शोध: व्यायामामध्ये नियमित पण आणण्यासाठी, वजन घटवण्यासाठी हुशार मुलांचे योग्य संगोपन करण्यासाठी, कार्यक्षमतेमध्ये वृद्धी करण्यासाठी, अद्वितीय आस्थापनांची उभारणी इत्यादी करण्यासाठी, सवयी काय व कशा उपयोगी पडू शकतात. याचे मर्म जाणून घेणे महत्त्वाचे आहे. या नव्याने विकसित झालेल्या शास्त्राचा उपयोग करून आपण आपल्या व्यवसायात, आपल्या समाजात आ णि आपल्या जीवनात संपूर्ण परिवर्तन घडवून आणू शकतो.

लालित्यपूर्ण सुबोधता असलेले, प्रभावी विचार प्रवर्तक, चौकस आणि उपयुक्त.

- जिम कॉलिन्स

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