Hard-nosed business advice for gaining competitive advantagethrough sustainability action in buildings and operations,information technology, product design, sourcing, manufacturing,logistics and transportation, marketing, accounting, and other keybusiness functions
Whether you are a climate change skeptic or an environmentalist,sustainability issues cannot be ignored in today’s corporateworld. With rising energy and natural resource costs,intensified regulations, investor pressures, and a growing demandfor environmentally friendly products, sustainability is no longeran option—it’s a business imperative.
Unlike many green business books, the Playbook skips theenvironmental ideology and deals exclusively with tools andstrategies that have been shown to cut costs, reduce risks, driverevenues, and build brand identity.Builds on Dan Esty and Andrew Winston’s prizewinningGreen to Gold, which has become a business classic and astaple of management training across the world.Shows in detail how each business function or department canachieve an eco-advantage over the competitionOffers frameworks, checklists, and action plans applicable toany business–big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the toolsto make green work-and work profitably-for yourbusiness.