• The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist.
• The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life
• The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.
Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
In addition to being at the top of global surveys of best places for expats to live, this region is extremely diverse and the most dynamic anywhere in the world. Singapore’s excellent air, rail and highway links lead to a lifestyle that can be both personally and professionally satisfying, whether you’re single, a student, a trailing spouse, young couple or an established family with kids. But this high-end place comes at a price: a 2016 survey found that for the third year in a row, Singapore is the most expensive city in which to live for expats, having jumped 96 places on that list in the past decade!
Living in Singapore Fourteenth Edition Reference Guide is published by the American Association of Singapore. Each chapter is written by an experienced writer who has lived many years in Singapore, giving readers the best possible insight into life here.
The chapters are: The Big Move, Settling In, Education, Family, Leisure & Sports, Health & Wellness, Motoring & Transportation, Business & Money, Lifestyles, Food & Dining, Arts & Culture, Nightlife, Shopping, Regional Travel and Heritage & Traditions. Other useful information included is a list of embassies, clubs and organizations essential for navigating life in Singapore.