Academic libraries are going through what may be the most difficult period in their history. With more and more scholarly content available online and accessible almost anywhere, where does the traditional 'brick and mortar' library fit in?In this book, Jeannette Woodward attacks these and other pressing issues facing today's academic librarians. Her trailblazing strategies center on keeping the customer's point of view in focus at all times to help you: integrate technology to meet today's student and faculty needs; revaluate the role and function of library service desks; implement staffing strategies to match customer expectations; and, create new and effective promotional materials. Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting edge book supplies the tools needed to keep customers coming through the door.
Designed for librarians undertaking a big-budget, long-term building project, this is a comprehensive road map on everything from blueprints to the final move. It covers communicating library users' needs, budget parameters, safety, security, and practical design considerations.
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.
During these tough economic times, more people are relying on libraries than ever before, even as library funding is being slashed or eliminated altogether. The hard truth is that many seasoned librarians are losing their jobs, and many recent LIS graduates are having a hard time finding one. Being unemployed is potentially devastating; without a clear, well-thought out game plan and considerable attention to their own personal well-being, those affected may find it difficult to recover. In this ALA Editions Special Report, Woodward, a veteran librarian with decades of experience, helps at-risk librarians * Prepare for budget crunches by showing them how to develop versatile skills and plan ahead for potential changes in employment * Educate themselves about which library positions are being phased out and which will hold steady or expand * Adjust their career goals, repurpose their existing skills for non-traditional librarianship, and even search for work in non-library settings This Special Report provides the compassionate guidance and pragmatic support that librarians will need to survive possible career crises and reenter the job market with renewed confidence.
"This wide-ranging survey takes stock of our institutions' strengths, weak- nesses, opportunities, and threats, analyzing how libraries and the very concept of librarianship have been comprehensively transformed over the past few decades. Woodward pro- vides a balanced, realistic assessment of the situation that confronts both libraries and information professionals. In an assessment that proves both provocative and stimulating, she Examines the key technological and economic developments that have already had an impact on librarianship, and offers a frank evaluation of the roles libraries must fill today and in the future Sums up the trends in library management of e-books and other electronic media, in the process showing how libraries can enlarge their function as community hubs through digital innovation Analyzes the skills and versatility today's library professionals need to survive and thrive Offers survival strategies tailored to librarians' particular context, including academic, public, and school libraries The Transformed Library is an institution that can be more vibrant and relevant than ever, and Woodward's book demonstrates how."