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Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.

In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.

Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!

• What you must do to tell your story

Focus before Flow: identifying your real goals and message

• The power of the WIIFY: What’s In It For You

Staying focused on what your audience really wants

• Capture your audience in 90 seconds… and never let go!

Opening Gambits and compelling linkages

• Master the art of online Web conferencing

Connecting with your invisible audience

• From brainstorming through delivery

Crafting the Power Presentation, one step at a time

Named by FORTUNE Magazine as a "Must-Read"

"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"

Tim Koogle,Founding CEO, Yahoo!

“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.”

Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation

“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”

Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start

“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”

Scott Cook, Founder, Intuit

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.

Foreword to the Paperback Edition xxiii

Preface: What’s Past Is Prologue xxvii

Introduction: The Wizard of Aaaahs xxix

Chapter One: You and Your Audience 3

Chapter Two: The Power of the WIIFY 15

Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27

Chapter Four: Finding Your Flow 51

Chapter Five: Capturing Your AudienceImmediately 83

Chapter Six: Communicating Visually 109

Chapter Seven: Making the Text Talk 123

Chapter Eight: Making the Numbers Sing 143

Chapter Nine: Using Graphics to Help Your Story Flow 157

Chapter Ten: Bringing Your Story to Life 189

Chapter Eleven: Customizing Your Presentation 215

Chapter Twelve: Pitching in the Majors 231

Chapter Thirteen: Animating Your Graphics 237

Chapter Fourteen: The Virtual Presentation 257

Appendix A: Tools of the Trade 273

Appendix B: Presentation Checklists 277

Acknowledgments 283

Index 287

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