Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly…discover common ground… and, together, decide to act.
In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience.
Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn!
• What you must do to tell your story
Focus before Flow: identifying your real goals and message
• The power of the WIIFY: What’s In It For You
Staying focused on what your audience really wants
• Capture your audience in 90 seconds… and never let go!
Opening Gambits and compelling linkages
• Master the art of online Web conferencing
Connecting with your invisible audience
• From brainstorming through delivery
Crafting the Power Presentation, one step at a time
Named by FORTUNE Magazine as a "Must-Read"
"Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!"
Tim Koogle,Founding CEO, Yahoo!
“A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me  years ago.”
Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation
“Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.”
Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start
“Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.”
Scott Cook, Founder, Intuit
Master the right ways to use animations in business presentations--and avoid animation techniques that can kill your presentation!
We’ve all been in the audiences of far too many presentations that unleash all the bells and whistles of the animation in PowerPoint with a frenetic, pyrotechnic display that challenges a Fourth of July celebration. This phenomenon is like putting a 14-year-old boy behind the wheel of a Ferrari Testarossa....
Foreword to the Paperback Edition xxiii
Preface: What’s Past Is Prologue xxvii
Introduction: The Wizard of Aaaahs xxix
Chapter One: You and Your Audience 3
Chapter Two: The Power of the WIIFY 15
Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27
Chapter Four: Finding Your Flow 51
Chapter Five: Capturing Your AudienceImmediately 83
Chapter Six: Communicating Visually 109
Chapter Seven: Making the Text Talk 123
Chapter Eight: Making the Numbers Sing 143
Chapter Nine: Using Graphics to Help Your Story Flow 157
Chapter Ten: Bringing Your Story to Life 189
Chapter Eleven: Customizing Your Presentation 215
Chapter Twelve: Pitching in the Majors 231
Chapter Thirteen: Animating Your Graphics 237
Chapter Fourteen: The Virtual Presentation 257
Appendix A: Tools of the Trade 273
Appendix B: Presentation Checklists 277
This book’s five sections focus on each element of the outstanding contemporary presentation: Content: Mastering the art of telling your story; Graphics: Designing PowerPoint slides that work brilliantly; Delivery skills: How to make actions speak louder than words; Q&A: How to handle tough questions; Integration: How to put it all together.
From clarifying “What’s in it for you?” to crafting better elevator pitches, improving flow to using anecdotes, Presentation in Action is packed with solutions–and packed with inspiration, too!
Jerry Weissman is the presentations coach to Microsoft,Cisco Systems, and many of America's top executives, includingfounding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflixfounder and CEO Reed Hastings, and many others. The San JoseMercury News says that Weissman's IPO presentation coaching "isworth 10% on a company stock." Learn why your body language andvoice are more important than your words, how to present with poiseand confidence naturally, and how to connect with any audienceemotionally. Filled with illustrative case studies of Barack Obama,Ronald Reagan, George W. Bush, John F. Kennedy, and many others,The Power Presenter will bring out the best in anyone whohas to stand and deliver.
Readers of The Power Presenter will have access to videoclips referenced in the book.
This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.
Words, images, design, and beyond: integrating all parts of your presentation to deliver powerhouse results.
One person involved in a presentation may view it as the story, another as slides, another as delivery, and another as the handling of tough questions. However, a well-told story can be ruined by slides that resemble a doctoral dissertation, or by a terrified presenter, or by a zinger question. Presenters must carefully manage and integrate every element….
What you can learn from Apple’s iPhone and iPad? How to build narratives that are simpler, more intuitive, and more respectful of your audience.
The colossal success of the iPhone and iPad offers a powerful lesson for crafting your story. Bill Portelli, President/CEO of CollabNet, says the iPhone has three basic qualities: it’s simple, intuitive, and assumes its user’s intelligence. Anyone who owns one will agree. A well-told story should have the same qualities….
More succinct = more successful! Cut the fat from your presentation, and quickly get to the “Aha” moment!
Your audience doesn’t need every encyclopedic detail. They have neither the time nor the patience--especially in this Twitter-driven world--to listen to long presentations. Keep brevity in mind while you’re developing your presentation. When you’re done, take one more look, and find more to omit. When in doubt, leave it out. Here’s how….