Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Dusseldorf "Heinrich Heine", language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.
Essay from the year 2009 in the subject Business economics - Supply, Production, Logistics, grade: 2, , language: English, abstract: In early 90 ́s all transition countries started with economic reforms in infrastructure services, changed the centralized organization of monopolistic infrastructure utilities and introduced marketoriented structures and public regulation. Electricity sector is specific because of its high macroeconomic significance that arises from its substantial contribution to GDP, which directly employs important amounts of capital, labor and other resources, and indirectly impacts the efficiency and competitiveness of most firms and economy as a whole through the quality and price of the electricity. Before whole reform process started, economies in EU were dealing with monopolies and natural monopolies.
Essay from the year 2009 in the subject Business economics - Economic Policy, University of Dusseldorf "Heinrich Heine", language: English, abstract: For the last couple of years the world has been experiencing one of the most severe financial crises ever which has been often compared to the Great Depression from 1929. The crisis began with the downturn of the subprime housing market in the USA in 2007 and spread all over the planet. The negative effects of the Global Financial Crisis from 2007-2009 are both financial and real. The financial impact of the crisis resulted in problems in the banking systems of many countries. The real impact was that the economic growth has slowed down. The crisis brought many challenges and questions concerning the ability of the industries in the national economies to survive, the destiny of the employees and the role of the government in the current market situation. However, the crisis might create opportunities for some industries if the companies don’t let themselves to be misled by the general negative moods towards the current state of the market.[...]