Optimize is designed to give readers a practical approachto integrating search and social media optimization with contentmarketing to boost relevance, visibility, and customer engagement.Companies, large and small, will benefit from the practicalplanning and creative content marketing tactics in this book thathave been proven to increase online performance across marketing,public relations, and customer service. Learn to incorporateessential content optimization and social media engagementprinciples thereby increasing their ability to acquire and engagerelevant customers online.
Optimize provides insights from Lee Odden, one of theleading authorities on Content and Online Marketing. This bookexplains how to:Create a blueprint for integrated search, social media andcontent marketing strategyDetermine which creative tactics will provide the best resultsfor your companyImplement search and social optimization holistically in theorganizationMeasure the business value of optimized and socialized contentmarketingDevelop guidelines, processes and training to scale onlinemarketing success
Optimize offers a tested approach for a customer-centricand adaptive online marketing strategy that incorporates the bestof content, social media marketing, and search engine optimizationtactics.