The last thing Lisa Lynch had expected to put on her 'things to do before you're 30' list was beating breast cancer, but them's the breaks. So with her life on hold, and her mind stuffed with unspoken fears, questions and emotions, she turned to her computer and started blogging about the frustrating, life-altering, sheer pain-in-the-arse inconvenience of getting breast cancer at the age of 28.
The C-Word is an unflinchingly honest and darkly humorous account of Lisa's battle with The Bullshit, as she came to call it. From the good days when she could almost pretend it wasn't happening, to the bad days, when she couldn't bear to wake up, Lisa's story is emotional, heartbreaking and often hilarious. The C-Word will make you laugh and cry, and ultimately reaffirm your faith in life.
Native Advertisingexamines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines.
This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech.
Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.