Ebooks

The only 100% B2B-focused guide to high-profit, low-cost digital marketing!

Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you’re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!

You’ll Learn How To:

• Define realistic, measurable goals for your B2B digital marketing initiative

• Segment your audience and identify the best digital platforms and vehicles for connecting with them

• Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty

• Create a flexible, actionable B2B digital marketing plan

• Design a website that helps B2B buyers quickly find exactly what they need

• Optimize your site for today’s search engines and today’s customers

• Use tailored, targeted email to reach more customers and prospects at lower cost

• Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants

• Drive real value from Facebook, LinkedIn, Google+, and Twitter

• Effectively utilize blogs, podcasts, and streaming media

MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.

Step-by-step instructions with callouts to new Google Chromebook photos that show you exactly what to do

Help when you run into Chromebook problems or limitations

Tips and Notes to help you get the most from your brand-new Chromebook

Full-color, step-by-step tasks walk you through getting and keeping your Chromebook or ChromeboxTM working just the way you want. Learn how to:

Quickly set up your Chromebook or Chromebox, log in, and get productive Get comfortable with Google’s intuitive new Chrome Desktop interface Reliably connect to Wi-Fi or Ethernet networks Use Google Drive to access files from your Chromebook or any other computer Securely share files with Facebook, Twitter, and Google+ followers or friends Play and edit photos, music, and video online Browse and search the Web with the Google Chrome browser Safely share your Chromebook with other users Get started with free or low-cost web-based office productivity software Build shared calendars, schedule meetings, and manage email Find great new apps for business, education, entertainment, gaming, and more Print to your printer across the Internet with Google Cloud Print Configure your Chromebook for maximum security and privacy Optimize your Chromebook’s performance and battery life Work and play faster with Chromebook’s built-in keyboard shortcuts Evaluate the new top-of-the-line Google Chromebook Pixel Troubleshoot and recover from frozen apps and other problems

CATEGORY: PC Hardware

COVERS: Google Chromebook

USER LEVEL: Beginning-Intermediate

Make the most of your wireless network…without becoming a technical expert! This book is the fastest way to connect all your wireless devices, get great performance with everything from streaming media to printing, stay safe and secure, and do more with Wi-Fi than you ever thought possible! Even if you’ve never set up or run a network before, this book will show you how to do what you want, one incredibly clear and easy step at a time. Wireless networking has never, ever been this simple!

Who knew how simple wireless networking could be?

This is today’s best beginner’s guide to creating, using, troubleshooting, and doing more with your wireless network…simple, practical instructions for doing everything you really want to do, at home or in your business! Here’s a small sample of what you’ll learn:

• Buy the right equipment without overspending

• Reliably connect Windows PCs, Macs, iPads, Android tablets, game consoles, Blu-ray players, smartphones, and more

• Get great performance from all your networked devices

• Smoothly stream media without clogging your entire network

• Store music and movies so you can play them anywhere in your home

• Keep neighbors and snoopers out of your network

• Share the files you want to share–and keep everything else private

• Automatically back up your data across the network

• Print from anywhere in the house–or from anywhere on Earth

• Extend your network to work reliably in larger homes or offices

• Set up a “guest network” for visiting friends and family

• View streaming videos and other web content on your living room TV

• Control your networked devices with your smartphone or tablet

• Connect to Wi-Fi hotspots and get online in your car

• Find and log onto hotspots, both public and hidden

• Quickly troubleshoot common wireless network problems

Michael Miller is the world’s #1 author of beginning computer books. He has written more than 100 best-selling books over the past two decades, earning an international reputation for his friendly and easy-to-read style, practical real-world advice, technical accuracy, and exceptional ability to demystify complex topics. His books for Que include Computer Basics Absolute Beginner’s Guide; Facebook for Grown-Ups; My Pinterest; Ultimate Digital Music Guide; Speed It Up! A Non-Technical Guide for Speeding Up Slow PCs, and Googlepedia: The Ultimate Google Resource.

Category: Networking

Covers: Wireless Networking

User Level: Beginning

This is the eBook version of the printed book.

Google Spreadsheets is the new web-based spreadsheet application that's giving Microsoft Excel a run for its money. With Google Spreadsheets, you can create complex spreadsheets online, using any web browser, complete with sophisticated formulas and functions. You can even share spreadsheets online and perform collaborative editing on those spreadsheets with other users anywhere in the world. And the best thing is, Google Spreadsheets is completely free!

Using Google Spreadsheets is the first e-book to cover Google's innovative online spreadsheet program. You learn how to create new web-based spreadsheets, upload and work with existing Excel spreadsheets, create complex formulas, apply a variety of formatting effects, and let other users share and edit their spreadsheets. Delivered in Adobe PDF format for quick and easy access, Using Google Spreadsheets includes everything you need to create your own sophisticated online spreadsheets. It also includes a detailed reference to the more than 200 functions included in the program, and a great cheatsheet you can print off and refer to for quick reference.

Introducing Google Spreadsheets

Migrating from Excel to Google Spreadsheets

Navigating the Google Spreadsheets Workspace

Creating, Opening, and Saving Google Spreadsheets

Entering and Editing Data

Working with Ranges

Sorting Data

Inserting, Deleting, Moving, and Copying Data

Changing Column Width and Row Height

Formatting Google Spreadsheets

Entering and Editing Formulas

Using Functions

Working with Multiple Sheets

Printing Google Spreadsheets

Sharing and Collaborating with Google Spreadsheets

A Final Word

How the Internet of Things will change your life: all you need to know, in plain English!


The Internet of Things (IoT) won’t just connect people: It will connect “smart” homes, appliances, cars, offices, factories, cities… the world. You need to know what’s coming: It might just transform your life.


Now, the world’s #1 author of beginning technology books has written the perfect introduction to IoT for everyone. Michael Miller shows how connected smart devices will help people do more, do it smarter,
do it faster. He also reveals the potential risks—to your privacy, your freedom, and maybe your life.

Make no mistake: IoT is coming quickly. Miller explains why you care, helps you use what’s already here, and prepares you for the world that’s hurtling toward you.


--What is IoT? How does it work? How will it affect me?

--What’s realistic, and what’s just hype?

--How smart is my “smart TV” really? (And, is it watching me?)

--Can smart IoT devices make me healthier?

--Will smart appliances ever be useful?

--How much energy could I save with a smart home?

--What’s the future of wearable tech?

--When will I have a self-driving car?

--When will I have a nearly self-driving car? (Hint: Surprisingly soon.)

--Is IoT already changing the way I shop?

--What’s the future of drones, at war and in my neighborhood?

--Could smart cities lower my taxes?

--Who gets the data my devices are collecting?

--How can I profit from the Internet of Things?

--What happens when the whole world is connected?

--Will I have any privacy left at all?

Everything You Need to Know about Digital Music!


Your hard-core, up-to-the-minute, how-to guide

Download, rip, store, organize, play, stream–anything, anywhere


Seriously into digital music? Best-selling how-to author, serious audiophile, and eclectic music-lover Michael Miller will help you get all the digital tunes you want, whenever and wherever you want them! Miller guides you through today’s best new options, from iTunes to Spotify…helps you make the most of social music, Internet radio, and cloud music services…even shows how to transform your home into a digital music paradise. This book is packed with practical answers, easy step-by-step instructions, insider tips, great ideas, and new music sources you never knew existed!

For everyone who’s passionate about music!

• Discover brand-new digital music services, sites, and devices that fit your lifestyle

• Find great new music on iTunes, Amazon, and sites you’ve never heard of

• Get the truth about piracy, file sharing, and copyright

• Find huge amounts of legally free music

• Rip, store, and organize: Build your perfect music library

• Determine the best audio file format and compression rate for your collection

• Create simply amazing playlists

• Stream songs anywhere, with Spotify, Pandora, Internet radio, and the cloud

• Get great sound from your iPod or iPhone on your home audio system

• Build a whole-house digital audio system, the easy way

• Choose your best next media player (Apple or otherwise)

• Find and share tunes on Facebook, Twitter, Google+, and beyond

Everything casual users need to know to get the most out of their new Windows 7 PCs, software, and the Internet

The best-selling beginner's guide, now completely updated for Windows 7 and today's most popular Internet tools - including Facebook, craigslist, Twitter, and Wikipedia Easy step-by-step instructions cover setting up a new PC, getting online, working with digital media, using productivity tools, and much more By the world's #1 author of beginning technology books, Michael Miller

This year, you may be one of the millions of casual computer users that will buy a new Windows 7 notebook or desktop PC. You'll want to know how to find your way around, get comfortable, and get the job done - without jargon, complexity, or hassle. There's a book for you: Michael Miller's Absolute Beginner's Guide to Computer Basics, Windows 7 Edition. It's the one book that covers everything today's beginners and near-beginners need to know: not just about Windows, but also about software, hardware, and the Internet. Through 90+ books, author Michael Miller has established an unparalleled track record in explaining complicated concepts simply and clearly, and empowering beginners. Now, he's thoroughly updated his best-selling Absolute Beginner's Guide to Computer Basics to cover today's user experience - with Windows 7, Internet Explorer 8, and today's hottest online tools, from craigslist and Facebook to Twitter, Wikipedia, and Google Docs. Miller offers step-by-step instructions and friendly, practical advice for making the most of Windows 7's improvements, including the new taskbar, Action Center, and Aero Snap. He walks through setting up a new computer; connecting to the Internet; working with digital media; burning custom CDs; watching DVD movies; using Microsoft Office and other popular software; managing money online; setting up home networks; keeping PCs running reliably; and protecting them from spam, viruses, and spyware. This is the one indispensable book for today's PC novice.

Googlepedia® Third Edition

The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!

Google Chrome

Google’s new web browser

Google Gadgets

create your own gadgets

Google Gears

turn web applications into desktop applications

Android

use Google’s phone

Blogger

create your own personal blog

Gmail

Google’s web-based email service

Google Web Search

the most popular search on the Internet

Google AdSense

put profit-making ads on their own website

Google AdWords

buy keyword advertising on the Google site

Google Product Search

find hot deals without ever leaving your office chair

Google Calendar

a web-based scheduling and public calendar service

Google Desktop

search documents and emails on your PC’s hard drive

Google Docs

create and share web-based word processing and spreadsheet documents

Google Earth

a fun way to view 3D maps of any location on Earth

YouTube

view and share videos over the Web

Google Groups

a collection of user-created message forums

Google Maps

maps, satellite images, and driving directions for any location

GOOGLE MAY BE THE INTERNET’S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.

• Use Google developer tools and APIs

• Create MySpace and Facebook applications with OpenSocial

• Use Google Gears to turn web-based applications into desktop applications

• Use Google to search for news headlines, scholarly articles, and the best prices on the Web

• Read and respond to blog postings and create your own blogs with Blogger

• View the latest viral videos with YouTube

• Use Android, the new Google phone

• Use Google with the Apple iPhone and iPod Touch

• Create maps and driving directions with Google Maps

• Use Google’s free web-based email service Gmail

• Create your own custom Google Maps mashups—and put customized Google search on your own website

Michael Miller has written more than 80 nonfiction how-to books, including Que’s Absolute Beginner’s Guide to Computer Basics, YouTube for Business, and Photopedia: The Ultimate Digital Photography Resource.

Category: Internet

Covers: Google

User Level: Intermediate to Advanced

Easy, clear, readable, and focused on what you want to do
Step-by-step instructions for the tasks you care about most
Large, full-color, close-up photos show you exactly what to do
Common-sense help whenever you run into problems
Tips and notes to help you do even more

Over the years, you’ve learned a lot. Now, learn Windows 8.1! We’ve identified the Windows 8/8.1 skills you need to stay connected with people you care about: keep your computer reliable, productive, and safe; express your creativity; find new passions; and live a better life!

Our crystal-clear instructions respect your smarts but never assume you’re an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use!
• Set up your computer with no fuss or aggravation
• Get productive fast, even if you don’t have computer experience
• Use Windows’ new touch features if you have a touchscreen device
• Safeguard your privacy, and protect yourself from online scams
• Find, install, and use easy new Modern apps
• Display up-to-the-minute news, weather, and stock prices
• Browse the Web with the great new Internet Explorer 11
• Use new SmartSearch to find everything faster on the Internet
• Discover reliable health and financial information online
• Make free Skype video calls to friends and family
• Use Facebook to find old friends and see what they’re up to
• Store your pictures, fix them, and share them with loved ones
• Read eBooks on your PC—even enlarge text for greater comfort
• Watch TV or movies with Netflix, Hulu Plus, or YouTube
• Enjoy your music, and discover great music you’ve never heard
• Fix your own computer problems without help

Book + 2 Hours of Free Video + Content Update Program


My Windows® 10 Computer for Seniors is an easy, full-color tutorial on the latest operating system from Microsoft. It includes 2 hours of FREE step-by-step video tutorials to help you learn how to navigate and customize the new Windows 10 desktop.


In addition, this book is part of Que’s Content Update Program. As Microsoft updates features of Windows 10, sections of this book will be updated or new sections will be added to match the updates to the software. The updates will be delivered to you via a FREE Web Edition of this book, which can be accessed with any Internet connection. To learn more, visit www.quepublishing.com/CUP.


Veteran author Michael Miller will help you learn to:

Set up your computer with no fuss or aggravation Get productive fast, even if you don’t have computer experience Use Windows’ new touch features if you have a touchscreen device Safeguard your privacy, and protect yourself from online scams Find, install, and use easy new Modern apps Display up-to-the-minute news, weather, and stock prices Use new SmartSearch to find everything faster on the Internet Discover reliable health and financial information online Make free Skype video calls to friends and family Use Facebook to find old friends and see what they’re up to Store your pictures, fix them, and share them with loved ones Read eBooks on your PC—even enlarge text for greater comfort Watch TV or movies with Netflix, Hulu Plus, or YouTube Enjoy your music, and discover great music you’ve never heard Fix your own computer problems without help

The DVD will contain 12 videos, each averaging 10 minutes each, for a total of approximately two hours of video instruction. The videos will show how to perform specific tasks in step-by-step function, or illustrate specific features visually. The following videos are included:


1. Connecting a New PC
Hands-on guide to making all the necessary connections -- speakers, mouse, keyboard, monitor, USB peripherals.

2. Getting to Know Windows 10
General tour of Windows 10 and most useful features.

3. Personalizing Windows
Presenting all of Windows 10's customizable interface features.

4. Making Windows Easier to Use
Examining Windows 10's Ease of Access features

5. Browsing and Searching the Web
Using the new Edge browser (and Google search engine) to browse and search the Internet

6. Protecting Yourself Online
Tips and advice for safe and secure use of the Internet and email

7. Sites for Older Users
Presenting the best websites for older users

8. Sending and Receiving Email
Sending and receiving email with Win10's Email app (and a little bit on Gmail, too)

9. Connecting with Facebook
Basic guide to Facebook for older users

10. Editing and Sharing Digital Photos
Using Win10's Photos app to manage and edit digital photos.

11. Watching Movies and TV Shows on Your PC
How to use Netflix, Hulu, YouTube, and other sites to watch streaming video online.

12. Working with Files and Folders
Basic file/folder management.

The perfect book to help anyone 50+ learn Facebook--in full color!

Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more.

Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks.

Here are just a few things you will learn how to do in this top-selling book:
• Sign up for Facebook (it’s free!) and create a new account
• Configure Facebook’s privacy settings to keep your personal information private
• Find old friends who are also on Facebook
• Use the News Feed to discover what your friends are up to
• Discover how best to use Facebook to keep in touch with your kids and grandkids
• Update your friends and family on your current activities
• View your friends’ digital photos--and share your photos with friends and family
• Personalize the Timeline page that your friends see
• Use Facebook to schedule and manage real-world events--including birthdays
• Chat privately with friends and family--via text or video
• Find and follow pages from your favorite public figures and companies
• Discover interesting topic-specific groups
• Enhance Facebook with interesting apps and fun social games
• Search Facebook for useful information
• Find out what you should--and shouldn’t--share on Facebook
• Use Facebook on your iPad, iPhone, or Android device

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