- Setting up an organized, efficient, inexpensive, and safe workspace.
- Buying the right tools for what they want to accomplish.
- The fundamental concepts of working with metal.
- Key fabrication techniques such as moving, piercing, smoothing, and joining.
- How to add embellishments such as gems and found objects.
- Adding surface textures and colors.
- Attaching chains and mechanisms and finishing a piece to perfection.
- Designing and executing truly unique pieces.
Along the way, special sidebars give readers alternate methods for accomplishing various techniques, tear-free ways to correct common mistakes, safety warnings, and more. The book also includes a dozen original project ideas, with access to more projects and video instruction online.
Marketing guru Philip Kotler, cause marketing authority DavidHessekiel, and social marketing expert Nancy Lee have teamed up tocreate a guide rich with actionable advice on integrating marketingand corporate social initiatives into your broader businessgoals.
Businesspeople who mix cause and commerce are often portrayed aseither opportunistic corporate "causewashers" cynically exploitingnonprofits, or visionary social entrepreneurs for whom conductingtrade is just a necessary evil in their quest to create a betterworld. Marketing and corporate social initiatives requires adelicate balancing act between generating financial and socialdividends. Good Works is a book for business builders, not aCorporate Social Responsibility treatise. It is for capitalistswith the hearts and smarts to generate positive social impactsand bottom-line business results.
Good Works is rich with actionable advice on integratingmarketing and corporate social initiatives into your broaderbusiness goals.Makes the case that purpose-driven marketing has moved from anice-to-do to a must-do for businessesExplains how to balance social and business goalsAuthor Philip Kotler is one of the world's leading authoritieson marketing; David Hessekiel is founder and President of CauseMarketing Forum, the world's leading information source on how todo well by doing good; Nancy Lee is a corporate social marketingexpert, and has coauthored books on social marketing with PhilipKotler
With Good Works, you'll find that you can generatesignificant resources for your cause while achieving financialsuccess.
Drawing on historical materials and intensive field research, including two contemporary case studies, Peluso presents the story of the forest and its people. Without major changes in forest policy, Peluso contends, the situation is portentous. Economic, social, and political costs to the government will increase. Development efforts will by stymied and forest destruction will continue. Mindful that a dramatic shift is unlikely, Peluso suggests how tension between foresters and villagers can be alleviated while giving peasants a greater stake in local forest management.
Did you know that the symptoms associated with menopause can begin fifteen years prior to its onset? During this seldom-recognized stage—called perimenopause—many women may experience hot flashes, mood swings, irregular menstrual cycles, sleeping disorders, and what some describe as "PMS all month." It doesn't have to be that way. Authors Nancy Lee Teaff, M.D., and Kim Wright Wiley offer real solutions in a reader-friendly style. Inside you'll learn everything you need to know about this important stage of life, including:
·What perimenopause is, how to diagnose it, and what it means to you
·The effectiveness of different medical treatments and natural alternatives
·How to create a healthy lifestyle through stress management, weight control, exercise, diet, and nutrition
·How perimenopause affects sexuality, fertility, and pregnancy
This book gives you the tools you need to stay healthy and feel good about yourself—before, during, and after the change.
From the Trade Paperback edition.